Copy writing your podcast isn’t that important. It is far more important to think about Trademarks when your podcast brand becomes valuable to make sure no one can copy you and gain from your brand.
Xiaomi is a very interesting company with a very interesting business model.
The vast majority of phone manufacturers around the world create a smartphone with a cost of around $100 and then they spend a huge amount of money on marketing and branding. The company then believes that the smartphone has a much higher percieved value – so they sell it for $400 or above.
Xiaomi doesn’t do this!
Xiaomi is aiming to sell all of its products as close as possible to their costs – as they want to have as many products available in the world as possible.
Once out in the world and being use – Xiaomi then looks to drive revenues from providing software and services around these products, which has a much higher margin that the hardware itself. Thus, driving higher demand, more product adoption and thus more revenues from services.
Companies are now able to see their page followers on their Linkedin company pages by going to their company page > Analytics and then See Followers.
This is a feature that has been requested for a very long time and it’s great to see that Linkedin have listened and finally added this feature.
Asana is one of the world’s most popular project and task management software (we use Asana in our office). A week ago Asana filed to go public on the New York Stock Exchange.
Instead of an IPO – Asana has elected to file for a direct listing (which means that they aren’t selling any new shares in the listing only the existing ones).
By the numbers:
- For the year ending Jan. 31, 2020, Asana had a loss of $118.6 million on $142.6 million in revenue. For the year ending Jan. 31, 2019, it lost $50.9 million on $76.8 million in revenue.
- The company says it has more than 3.2 million free account users and 75,000 paying customers with a total of 1.2 million paying users across 190 countries.
- Asana’s biggest shareholders are co-founder and CEO Dustin Moskovitz, Benchmark Capital, Generation Management, and Founders Fund.
- According to its most recent secondary trades, Asana’s stock traded at a volume-weighted average price of $15.82 in fiscal 2020, $15.98 in Q1 2021, and $17.26 in Q2 2021.
Nutanix shares have jumped nearly 30% as Bain Capital announce that they are investing $750 million in the company.
Nutanix is a very interesting cloud software giant that has an amazing future. However, its CEO and co-founder Dheeraj Pandey has announced that he is retiring soon.
“There is no better time for me to make this transition to a new leader who can guide Nutanix through its next decade of growth and success,” Pandey said in a statement.
Spotify has very quickly become the largest player in the world for Podcasts. Spotify has been signing exclusive deals with Podcasters, buying studios and also the world’s largest distribution service specifically for Podcasts.
Spotify wants to own the audio spectrum – music, podcasts, etc (I’m sure audiobooks are next).
TikTok Has Already Had Opportunities to Sell to Microsoft, Oracle, Sequoia and General Atlantic – But Decided No
It seems like everyone wants to piece of TikTok before D-Day in the USA.
Microsoft have been in talks for some time but don’t seem to be progressing.
Oracle are now reportedly in talks, but there has been no real confirmation of those talks from either side (plus I don’t know why Oracle would think that it would be a good fit to run a video consumer product).
Sequoia and General Atlantic attempted to buy a majority stake in TikTok last month, but both seem to have failed.
I think TikTok won’t be selling any stakes as it seems like they have had adequate opportunities already, but have decided not to move forward with those advances.
It going to be very interesting to see how this plays out.
Blackstone Acquires Ancestry for $4.7 billion from Singapore’s sovereign wealth fund GIC, Permira, Silver Lake, Spectrum Equity
Blackstone has acquired Ancestry for $4.7 billion from a group of private equity investors (Singapore’s sovereign wealth fund GIC, Permira, Silver Lake, Spectrum Equity)
Within eight years those private equity investors purchased Ancestry for $1.3 billion and have now sold for $4.7 billion. Not a bad return!
Ancestry currently has $1 billion in annual revenue from a base of more than 3 million customers who pay for its various family history services.
Podcasts are completely free on Spotify at the moment. Thus, Spotify won’t pay you any royalties no matter how many times your podcast is played or downloaded.
How Do I Make Money on Podcasts?
Advertising / Sponsors is the main way to monetize a podcast at present. You will need to create a podcast with listeners and then go out and find Sponsors.