Here are the largest music streaming services in Thailand and their market share numbers in 2023:

RankMusic Streaming ServiceMarket Share (%)
3Apple Music15%
5YouTube Music0.1%

Spotify is the clear market leader in Thailand, with a market share of over 50%. This is due in part to its strong brand recognition and its wide selection of music and podcasts. JOOX and Apple Music are the second and third largest players, respectively, with market shares of 25% and 15%. Deezer and YouTube Music have smaller market shares of 5% and 0.1%, respectively.