Asana Files to Go Public via Direct Listing on NYSE – Asana by Numbers!

Asana is one of the world’s most popular project and task management software (we use Asana in our office). A week ago Asana filed to go public on the New York Stock Exchange.

Instead of an IPO – Asana has elected to file for a direct listing (which means that they aren’t selling any new shares in the listing only the existing ones).

By the numbers:

  • For the year ending Jan. 31, 2020, Asana had a loss of $118.6 million on $142.6 million in revenue. For the year ending Jan. 31, 2019, it lost $50.9 million on $76.8 million in revenue.
  • The company says it has more than 3.2 million free account users and 75,000 paying customers with a total of 1.2 million paying users across 190 countries.
  • Asana’s biggest shareholders are co-founder and CEO Dustin Moskovitz, Benchmark Capital, Generation Management, and Founders Fund.
  • According to its most recent secondary trades, Asana’s stock traded at a volume-weighted average price of $15.82 in fiscal 2020, $15.98 in Q1 2021, and $17.26 in Q2 2021.

What is the Difference between Xiaomi XIACF and XIACY?

If you searched for Xiaomi ADRs, you’ve inevitably come across both XIACF and XIACY. What’s the difference? You cannot trade XIACF as a retail investor because it’s a “privately placed” ADR under SEC Rule 144A. This means that they’re for qualified institutional buyers (QIBs) only. QIBs want and contribute to the 25x higher average trading volume than XIACY. Volume ensures there are enough buyers and sellers to trade with you. Information and services are also limited to QIBs.

Will Airbnb IPO on a Public Stock Market Any Time Soon?

Short Answer: NO – I doubt it.

Airbnb was in a good position to IPO at the end of last year, but seemed to push it back. Since then the follow has happened:

  • Coronavirus has all but stopped their business.
  • Combination of debt & equity from Silver Lake, Sixth Street Partners
  • Previously raised $4.6 billion
  • Financial Times reported new $25b valuation last week

Airbnb won’t be seeing the public markets any time soon as they really need to focus when the Coronavirus lockdowns start to exit and the world opens up for business again.