Tag: branding

Why do Customers Like Using Figma over Competitors?

Customers appreciate Figma for several reasons, making it a popular choice for design teams and individuals:

Collaboration:

  • Real-time collaboration: Multiple people can edit the same Figma file simultaneously, fostering effective teamwork and streamlined design iterations. This allows designers to work together on projects seamlessly, regardless of their physical location.
  • Version control: Figma automatically saves your work, allowing users to revert to previous versions if necessary. This ensures everyone is working on the latest version and eliminates the risk of losing work due to accidental changes.
  • Commenting and feedback: Figma provides tools for leaving comments and providing feedback directly on designs, facilitating clear communication within teams and with clients.

User-friendliness:

  • Simple and intuitive interface: Figma boasts a user-friendly interface that is easy to learn and navigate, even for those new to design software. This makes it accessible to a wider range of users, including designers with varying experience levels.
  • Web-based platform: No software downloads are required; users can access Figma from any device with a web browser, eliminating compatibility issues and allowing for easy access on the go.
  • Extensive resources and tutorials: Figma offers a wealth of resources, including tutorials, documentation, and community forums, making it easy for users to learn new features and get help when needed.

Features and Functionality:

  • Comprehensive design tools: Figma offers a diverse toolkit for various design needs, including vector graphics creation, prototyping, and user interface (UI) design. This allows designers to complete their entire design workflow within a single platform.
  • Integrations with other tools: Figma integrates with various external tools and plugins, expanding its functionality to cater to diverse design workflows and connect seamlessly with other commonly used software.
  • Community-driven enhancements: Figma actively incorporates user feedback and suggestions, ensuring the platform continuously evolves and adapts to user needs.

Additional factors contributing to Figma’s popularity:

  • Free plan: Figma offers a free plan with basic features, making it an accessible option for individual designers and startups.
  • Affordable paid plans: Paid plans offer additional features and functionalities, catering to the needs of larger teams and organizations.
  • Growing popularity: Figma’s rising popularity within the design community further attracts users, creating a network effect and establishing it as a preferred industry tool.

Creating a Brand is Hard and It Takes at Least 5 Years!

The other day we official launched RouteNote Create under the RouteNote umbrella.

RouteNote Create was originally intended to be a standalone product – but I learnt a lot about starting a brand over the past 12 months and it is getting harder and harder with time to build meaningful brands online. The landscape and places you need to be visible are getting larger and larger and it’s very difficult trying to keep them all up to date and heading in the same direction with the same branding, tone of voice and message.

Note to self – If you are going to build a brand – then make sure it focuses on a new customer type and expect it to take at least 5 years to really show fruit!