The other day we official launched RouteNote Create under the RouteNote umbrella.

RouteNote Create was originally intended to be a standalone product – but I learnt a lot about starting a brand over the past 12 months and it is getting harder and harder with time to build meaningful brands online. The landscape and places you need to be visible are getting larger and larger and it’s very difficult trying to keep them all up to date and heading in the same direction with the same branding, tone of voice and message.

Note to self – If you are going to build a brand – then make sure it focuses on a new customer type and expect it to take at least 5 years to really show fruit!