Categories
Business Tech

Tencent Music Entertainment Set to List on Hong Kong Stock Exchange in Coming Days

It has been reported that Tencent Music Entertainment will be performing a secondary listing in Hong Kong in the coming days.

China’s TME, home to three of the country’s leading music streaming services; QQ Music, Kugou and Kuwo.

The secondary listing plan was announced by TME Executive Chairman Cussion Pang alongside the firm’s Q4 2021 and FY 2021 results.

This will be a very big listing for the Hong Kong Stock Exchange.

“We are pursuing a secondary listing on the Main Board of the Hong Kong Stock Exchange through a listing by way of introduction (which is a direct listing without any offering of new shares), subject to regulatory approvals,” said Pang.

It will be interesting to see in the coming year if TME also decides to keep their NYSE listing or whether they decide to pull out of the US market.

Categories
Music

Outertone Chill – Amazing Chillout Music to Help Relax, Focus on General Background

Over the past 3 months or so we have been running a new YouTube project at RouteNote called Outertone Chill.

The channel is dedicated to Chillout music of all kinds of genres.

The aim of the project to sign and create amazing chillout tracks that can help people relax day to day, focus, or just general background music for their day at work.

If you get a chance please take a look at the channel and it would be great to hear your feedback.

Categories
Business Tech

Cash App Marketing Strategy – Bring in the Hip Hop Culture

I came across this post by – Dan Runcie (Trapital). Great read and started to make a lot of sense in combination with Square (Cash App owners) also buying Tidal.

Research also via – Ark Invest – https://ark-invest.com/articles/analyst-research/squares-cash-app-twitter/

For years, Cash App lagged behind Venmo. But that was before it teamed up with rappers as influencers. Here’s how hip-hop helped Cash App become a $73B+ business.

When Cash App launched in 2013, it was very buttoned-up.

Users needed phone numbers or emails to transfer money. There was no social element. It lost money with every new sign-up.

But in 2015, Cash App introduced $cashtags. In 2017, it followed up with Bitcoin trading just before it hit its first $20k high. The timing was perfect.

With its crypto users generating 3x more revenue than non-crypto users, Cash App wanted to double down on its influence.

At the time, Cash App started getting more shoutouts in rap songs. The company wasn’t sure why, but Block, Cash App’s parent company, locked in on one of the more successful influencer campaigns in recent years.

In May 2018, Cash App teamed up with Lil’ B. That August, Travis Scott came on board. And in December of that year, Snoop Dogg was its newest partner.

With Cash App as a sponsor, these artists gave away $100-$500 to fans who posted their $cashtag under their posts.

Cash App’s hip-hop influencer giveaways worked for four reasons:

1. Low customer acquisition cost (CAC)

2. Free money is always an easy sell

3. This was the first time hip-hop fans were the target audience for a financial service

4. It built on its existing popularity

Let’s break those down.

1. Low CACs

ARK Invest had a great breakdown on how Cash App’s hip-hop influencer tactics drop its CAC to be as low as $20 per user.

As a comparison, traditional banks spend $925 per user.

2. Free money is an easy sell

In 2019, the company spent an estimated $60k on Cash App Fridays, an investment that paid for itself many times over. Cash App Fridays became an awareness-building tactic in itself.

3. Reaching different customers

Cash App’s user base is strongest in the South and the Midwest of the US, which aligns with the regions where many hip-hop fans live.

Historically, these regions also get ignored by traditional banks.

By targeting these areas, Cash App took an approach opposite to most startups who instead focus on their “early adopter” coastal elite networks in NY, SF, LA, and DC.

Unlike Venmo, which relied on Ivy League students and alumni for initial growth.

4. Built on existing popularity

Cash App has now been name-dropped by 200+ hip-hop artists.

Sponsoring artists to give away hundreds of thousands led to more peer-to-peer transactions, which attracted more of its most profitable demographic, Bitcoin investors.

Cash App leaned into its popularity even more when it launched Cash App Studios in 2021 to bankroll artists and other creatives.

Cash App has achieved every modern brand’s dream: To become part of the ‘culture’ without appropriating it.

Categories
Business Music

Beggars Music Group Financials for 2021 – Revenues up 29.7% Year on Year

Beggars Music Group had a strong 2021 (as they have just released their numbers in a filing on UK Companies House).

Beggars Group generated GBP 79.98 million in 2021 – which was up 29.7% year on year.

This figure includes Beggars’ share of various joint venture businesses including XL Recordings, Matador and Rough Trade, in each of which Beggars owns 50%.

Beggars is a huge player in independent music market and it’s great to see that they are still growing strong and getting a strong slice of the market.

Categories
Tech

ClubHouse Offering Music Audio Listening Without Any Music Licensing

ClubHouse has been a popular audio app for some time now, but it seems like they now have audio listening rooms (Pandora style).

It seems like ClubHouse has forgot one huge downside to this and that’s the fact that they don’t actually have any music licensing to be able to offer such a service.

I wonder whether this is part of the ClubHouse strategy or whether this has just become something that is happening inside their app without their control …. I’m not too sure. However, it won’t take very long for music PRO societies to notice this and come calling for an appropriate license.

Categories
Business Cryptocurrency Tech

Does Audius Pay Artists, Musicians and Record Labels for Streams?

No.

Audius has been live for over 3 years now and it is still yet to have a full payment system for artists and record labels.

Audius provide tokens to 5 top artists each week, but that has little to no value for any artist that is going to use their platform with the hopes of reaching more fans and making money from their music.

This feels like it is a completely dead project – even though they have over $1 billion stakes in the platform with a market cap of now less than $500 million.

Categories
Tech

Can Certain Music Distributors Send Music to Stores / DSPs Faster Than Others?

Short Answer = No

All music distributors (RouteNote, CDBaby, Tunecore, etc) take the same amount of time from the moment a track leaves the distributors server and is packaged to be delivered to a DSP (Spotify, Apple Music, Amazon, etc). On average the DSPs will take between 24-48 hour to ingest the content once it is uploaded to their servers.

The ONLY way a music distributor can speed up the process is by pushing tracks through its internal moderation process faster.

Categories
Music Tech

Apple Acquires Classical Music Streaming Service – Primephonic – Dedicated Classical Music App Coming Soon from Apple

Apple has announced that they have acquired Primephonic, the classical music streaming service.

Apple Music now plans to launch a dedicated classical music app new year combining Primephonic’s classical user interface with more added features. It will be interesting to see if Apple are able to take Primephonic to a more mainstream audience – and how will this dedicated app be differentiated from the standard Apple Music app, which obviously includes the classical music found in Primephonic and far more.

Primephonic is no longer available for new subscribers and will be taken offline beginning September 7.

Apple says that, when it launches, its new dedicated Apple Music Classical experience will offer “the best features of Primephonic, including better browsing and search capabilities by composer and by repertoire, detailed displays of classical music metadata, plus new features and benefits”.

In the meantime, current Primephonic subscribers will receive six months of Apple Music for free, including its library of Lossless and high-resolution audio, as well as hundreds of classical albums in Apple Music’s Spatial Audio.

Categories
Music Tech

Synchedin – Music for All Creators – Unlimited Music for Your Videos

Creators are always looking for great music – that’s why we created Synchedin! But Synchedin also allows the musicians to finally get a strong revenue share from a licensing service!

The music is fully controlled by Synchedin and is completely safe to use across social media, etc, globally.

For only $4.99 per monthly – creators now have an amazing choice of great tracks and the catalogue is growing daily.

Categories
Music

Will I get a copyright strike if I submit my song to RouteNote or CDbaby after I upload it to my YouTube channel?

No.

Within these platforms you should be able to whitelist your artist channel or even have your artist channel in their Networks.

In some cases you might be claimed, but all you need to do is to dispute the claims or talk with the support teams at these services and the claim will get removed immediately.

Categories
Music

My Ultimate Escape Music at the Moment – Escape Everything 3 | A Chill Mix

I came across this about a year ago and it is amazing! I find this mix to be amazing to run in the background when I’m trying to get stuff done.

Categories
Music

Great Feels – FKJ & Masego – Tadow

There is something about this track from FKJ and Masego that just makes me relax and enjoy myself (not matter what mood I am in).

These are artists at their creative best.

Categories
Tech

Is there a web-based Shazam?

Shazam doesn’t have a web based application at the moment.

However, Shazam used to have a native Windows 10 app for desktop until it was shut down a few years ago.

Since Shazam is now owned by Apple I doubt they will be making a desktop PC or web based version any time soon.

Categories
Music Tech

Amuse.io – Do They Pay Musicians / Artists More Money Than Competitors?

The short answer is = NO.

Amuse claim that they pay artists / musicians more money than their competitors – but this is a completely FALSE claim.

The major record labels and the lead music distributors all have the same revenue share with Spotify, Apple Music and other DSPs. There is NO way that a small distributor such as Amuse would have a higher revenue share than the major record labels!

It’s getting a little bit tired that there are a lot of companies out there making completely false claims knowing they can’t be challenged.

Categories
Tech

What is Slaps.com and Who Owns It

Philip Kaplan seems to be the owner of Slaps.com, which is a new music website. Phil is a serial entreprenuer who seems to create a lot of startups and then a few years in will get a little bored and start a new project.

Slaps.com seems to be a very early and very basic Soundcloud streaming services, but with basically no features and hip hop heavy.

Categories
Business Music Tech

Free Music Distribution for TikTok and Resso

RouteNote has started offering Free Music Distribution to TikTok and Resso. RouteNote was one of the first music distributors to partner with TikTok and Resso globally and they can provide full access into the platform for no upfront fees and artists and labels keep 85% of the royalties.

TikTok and Resso pay royalties to both artists and labels so its worth adding your music into the music library into TikTok so creators of all shapes and sizes can find you and promote your tracks to a global audience.

Categories
Music

Halsey – Without Me (Stripped) Live At Magnum #TrueToPleasure Performance (Video)

Very interesting performance from Halsey – but it really seems like the video has been recorded separately from the audio and then its been placed together.

It is great to see companies like Magnum realise the influence of music within current culture.

Categories
Music Video

The Selected 2017 New Year Mix – Packs a Punch (Video)

With 2020 being so rubbish I have been spending a lot of time on YouTube. Here is a video from Selected – which showcases their New Years Mix. It’s from 2017, but it still really packs a punch.

Categories
Business

Amuse Fast Forward Charges Artists 12% Interest on Their “Advances” / Loans

Amuse announced the other day that they were expanding their Fast Forward program – which allows artists to have an advance on their royalties of between $250 and $300,000 (MA).

However, all these “news outlets” forgot to mention that Amuse will be charging artists 12% interest on the loans they provide as advances on their royalties.

12%!

I’m struggling to understand why any artist in the world would consider this a good idea!

This also goes against the artist first idea of Amuse. It’s not artist first in any way!

Categories
Business Tech

Amuse.io Music – Release Financial Figures for 2019 – $9.5m Revenue – $10.9m Loss!

Amuse.io is a new music upstart that has been getting a lot of press of late. Amuse.io has just released their official 2019 financials and it’s very interesting reading.

Revenues = $9.5 million USD

Profit / Loss = $10.9 million USD Loss

Staff = 49 staff

Cash Liquidity = 208%

This basically means that Amuse will need to raise another round of Venture Capital within the remainder of 2020 or start of 2021 to be able to survive.

Source – https://www.merinfo.se/foretag/Amuseio-AB-5590367016/2kgcyso-1hslk