Soundcloud Growing Past One Million Users Globally
Music artists are finding new ways to distribute their content that completely goes against the traditional models of releasing new albums and tracks. In the past we’ve seen artists like Nine Inch Nails and Radiohead offer their music for free, suggesting that users pay what they think the album is worth. While a novel idea, it did show traditional publishing models that they were not necessary. Both albums did very well online and opened doors for more modernized methods.
Recently Soundcloud struck a deal with The Hype Machine and already the benefits are showing as the service has reached a million users and will quickly surpass that at a global level. The audio sharing site is becoming very popular with musicians to share their new music, collaborations and pet projects to the world. Seen as the “Flickr” or “Vimeo for audio” artists are posting up and users are able to interact with those posts seeking the audio they want.
Techcrunch recently did an article on their success which no one will argue is a very viable way to distribute music. It notes that the service is “winning the hearts and business of artists.”
