YouTube is reportedly in the process of negotiating with media companies to provide their TV shows and films as part of an ad-supported hub of channels. The platform is already in the process of testing viewer interest in this idea and could potentially roll out the hub to more users before the end of the year, according to The Wall Street Journal. This could be a significant opportunity for YouTube to expand its platform, as well as to increase its revenue from advertising. Furthermore, it would give media companies the chance to reach larger audiences and potentially create more engagement with their content. This hub of ad-supported channels could be a mutually beneficial venture, with YouTube and media companies reaping the rewards.