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Why Did Microsoft Buy Wunderlist and Then Kill The Product?

Microsoft buying Wunderlist seemed to fit nicely with the business productivity suite that Microsoft has developed over many year.

The Wunderlist acquisition was only $150 million and it sounds like a lot, but it is only 0.1% of Microsoft’s market capitalisation.

Wunderlist fits in nicely with Outlook and running tasks from within email – plus it can go nicely with Office 365 inside a suite of much larger products – it also might have been to hire the amazing talent at Wunderlist.