Business Insider is a popular business news website, but it is also notorious for its excessive advertising. The site is cluttered with ads, making it difficult to read and navigate.
There are a number of reasons why Business Insider has so much advertising. First, the site is free to use, and advertising is its primary source of revenue. Second, Business Insider’s target audience is businesses, which are willing to pay a premium for advertising on a site that reaches a large number of decision-makers.
However, the amount of advertising on Business Insider is so high that it actually detracts from the user experience. The ads are often intrusive and distracting, and they can make it difficult to find the information you are looking for.
Here are a few specific examples of how Business Insider’s advertising overload can make the site difficult to read:
- Pop-up ads: When you first visit Business Insider, you are bombarded with pop-up ads for various products and services. These ads can be difficult to close, and they can block your view of the content you are trying to read.
- Native advertising: Business Insider also uses native advertising, which is a type of advertising that is designed to blend in with the surrounding content. This can make it difficult to distinguish between ads and real articles.
- Video ads: Business Insider also uses video ads, which can be very distracting. These ads often play automatically, and they can be difficult to mute.
Overall, Business Insider’s advertising overload makes the site difficult to read and navigate. The ads are often intrusive and distracting, and they can make it difficult to find the information you are looking for.