YouTube to Pay One-Hit-Wonders
We’ve all been sitting in the office, relaxing at home or on the bus and decided to check the old e-mails. Low and behold there’s one from your old buddy Jeff with a link to a YouTube video. What the hell, it’s not like your busy or anything. So you decide to give it a try. It turns out to be one of these one hit wonders that have their fifteen minutes of fame before being forgotten about and dissolved into the abyss.
Well now YouTube is going to form advertising partnerships with the makers of the videos. For example, David Devore filmed his son all loopy after been given sedative by the dentist. The video got over 28 Million views with the creator getting over $10,000 in ad revenue – that’s not exactly chump change for what you thought would be a funny video for friends and family to enjoy.
I think that this is actually a cool idea. It will keep people posting on YouTube and it may inspire creativity. But for the most part it’s an internet giant giving some of its haul back. YouTube didn’t really have to do this – they were perfectly comfortable where they were being the internets largest video provider. Maybe they’re softening the blow for a huge bombshell?!
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