Yelp Walks Away from Google’s Half a Billion Dollars

Over the past week, Yelp and Google have been in heated debates concerning Google acquiring the service which was founded by two former PayPal employees and allows users to submit reviews of their local services. After days of deliberation both parties had agreed on a price – half a billion dollars. It seemed that everyone was quite happy with the deal until the CEO of Yelp Jeremy Stoppleman notified Google over the weekend that the deal was off.

What happened?

Well nobody knows for sure but it must have taken something big for Yelp to walk away from half a billion dollars and pressure from internet giant Google. My guess is that another offer has been tabled. Obviously, Yelp wan to keep their cards close to their chest should this deal fall through and need to go back to Google. Perhaps one of Google’s rivals such as Microsoft or Apple have decided they want Yelp?