Yahoo! and Bing Still Rivals
When Bing and Yahoo! decided recently that they would work together in an effort to stage an offensive against the internet giant that is Google, I though competition between the two had come to an untimely end. I was wrong.
As it happens, although the two search engines will work together to defeat Google they will still compete for glory. Perhaps we will see a kind of WW2 cooperation just like the bitter Allies united to defeat the Nazis…not that Google is a Nazi.
A senior vice president of Yahoo! said “We are Yahoo and that will continue…We collaborate on the back-end but we are competitors on the front-end,”
I guess this makes sense. I mean, what were we all expecting? Yahoo! and Bing to come together like two lost lovers? Nonsense. This is a recession and both companies will by going full steam ahead to stay afloat. They will share advertising revenue with both search engines using the Bing ad model. The deal is due to come into affect next year and will last for ten years. By the end of that time will Google have been defeated? And will Yahoo! be left needing Bing more than Bing needs Yahoo?
2 Comments
We like adcenter for the great conversion rates of Bing’s traffic.. With Yahoo though we are forced to buy clicks from junk partners that send nothing but fake clicks.. It’s a daily job to monitor all the new bad-domains to block.. And you have to PAY for all that..
With the current merge of Yahoo and Bing let’s hope the new “team” will do it RIGHT by giving the advertisers the choice to pay only for real yahoo/bing searches.. just like Adwords and adcenter allow (for now?).
Just my 2 cents
Cheers!