Crenk

Company Name: Workology

Type of Industry: Career and Recruitment

Based: UK

Founded: April 2008

Competitors: LinkedIn and Xing

About: Workology is a peer-to-peer website that enables professionals to control the way they work.

There is no such thing as a job for life; freelancers, portfolio careerists, working parents, start-up entrepreneurs and retirees still feel they’ve got value to add and want to create and realize their way of working. They currently do this by relying mainly on the referral economy or the fragmented recruitment industries and that is hugely inefficient.

Workology simplifies the current process by offering people a free platform to create work opportunities and gain support to suit their individual work styles.

Crenk Thoughts: Everyone wants to control their own working style, but wanting alone is not sufficient. Because we all know that it’s simply not possible for some professionals to work flexible times e.g teachers, doctors, firefighters etc. Therefore, Workology is suitable for those professionals that have been listed above (i.e freelancers, entrepreneurs, retirees etc) - professionals that if they work flexible times, their productivity won’t be affected. In contrast, their productivity might even increase.

Also, Workology will have a tough time competing with niche websites like oDesk and RentACoder. Because these sites give a better marketplace for programmers and IT professionals to land a job. I also noticed that there are not many established companies posting job opennings in Workology. In that sense, I think Xing is doing a great job of attracting big players like Dell, Samsung, Sedo, Hitachi, 1&1 etc.

So, will Workology be around after 5 years? If they want to, then they have a lot of work to do…