Windows Mobile Ad: Windows 6.5 TV Campaign
Microsoft has launched Windows Mobile 6.5, but their new TV ad campaign doesn’t emphasis the new version number, its more focused on just advertising “buy a Windows phone”.
Seattle blog TechFlash says the ad is a flop, calling it “downright strange” and lacking the impact of the successful Laptop Hunter series:
Am I missing something here? I’ve watched it three times now, and still don’t think it resonates. We’ve actually been impressed with Microsoft’s “Laptop Hunters” ad campaign — which appears to be making inroads against Apple — as well as some of the more recent Windows 7 ads. But this one is just downright strange.
I have to agree with TechFlash. I dont think the ad is focusing on the right areas, it seems as though they are just focusing on the fact that Windows mobile has apps for all Microsoft products and others.
However, dont they understand that the pretty much all other phones have the basic applications the average users wants on their phones (Facebook, Twitter, etc), and they are focused more on the business market with the Microsoft Office apps, but that market is dominated at the moment by Apple and RIM.
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