We7: The New Ad-Supported Music Destination On The Rise
We7 is one of the new kids on the block in the music industry. On We7 you can find artists from all over the world, signed and unsigned. With the majority of artists you are able to listen to the tracks on their albums, as well as add them to a play list. Additionally, tracks can be purchased via iTunes.
We7 is mainly an ad supported streaming platform, in which artists receive their royalties from a percentage of the advertising revenues and then hopefully more from purchases via iTunes. We7 keeps the other cut of the advertising revenues for providing the platform, as well as getting a percentage from iTunes affiliate sales.
We7 has a catalog that is growing rapidly and they seem to have a few majors already on board. I would like to see a better design that takes up the majority of the page on a fluid layout, instead of just the current fixed layout. This will also allow them to strategically place their advertising banners, which is their key business model. We7 however is definitely worth checking out if you are look to stream some of the best albums from the biggest artists, from anyone in the world.
