Twitter – In it for the long haul

I love my twitter account. It’s fast, easy and the best service I’ve come accross in ages. Obviously, Twitter is not just another social networking site, which are mainly funded by advertising and partnerships. Twitter is an excellent micro-blogging platform. However, because it’s a micro blogging platform it doesn’t attract long visits to profile pages and as such it’s difficult to make money from advertising. For that reason, they have to think in the long term and a little outside the box.

“The key takeaway there is that we’re thinking big and we’re in it for the long haul,”

Speaking at a conference recently, the services co-founder Biz Stone said that they have big plans for twitter including pitching the service to companies to help gain new customers and keep existing ones and also as a way of making the company more interactive with their customers.

He also mentioned that Twitter will improve their security such as adding authentication codes to help prevent identity theft and may also use data from user records for their own needs.

Again he stressed that Twitter could not be treated as though it were a Social network like Facebook or Bebo.

“We started out by creating this very simple status updating system. And that’s not what Twitter is. It evolved into something else,” he said.

Tags: business plan long term social twitter