Twitter Business Models. Im Sure I Can Predict How They Are Going To Make Money
There has been so much talk about Twitter and still not having a business model. RWW recently wrote an article asking their readers to suggest business models for Twitter, but I thought the entire subject is a little mundane.
Twitter for me is just a giant chat room. I find it funny that all the press seem to talk about Twitter like it is going to be the next Google. This simply isn’t going to happen and I do think the Twitter business model is very simple.
1. Twitter seems to have a very nice sized sidebar (around 160px) in which is currently barely used, but would be ideal for display advertising either at the top or at the bottom.
2. Background advertising is another great option for Twitter, users can sell the use of their background images, and this could tie in nicely with a small display at also at the top of the sidebar.
3. Twitter has recently been running a top bar section in which US Election information, this could be another great revenue stream for them.
Any one of these business models would bring Twitter a very healthy revenue stream. I think these are the best models for the company. I’m really not a fan of the idea of sponsored tweets, because that can really cut into the user experience.
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