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Twitch Sees Big Viewership Growth But Needs to Expand Beyond Games to Generate $1 billion in Ad Revenue

Twitch has seen a huge wave of growth in its viewership in most part due to coronavirus. Twitch wants to generate $1 billion in ad revenue and commerce this year, according to The Information. The company reportedly delivered about $300 million in ad revenue in 2019.

The only way Twitch are going to achieve this is by expanding beyond just hardcore gamers. Brands will want to see diversity of content – Games, Music, Chat, Entertainment and more.

Twitch seems to be the first part of Amazon’s grand plan for gaming. Amazon will soon launch its very first game from its recently established gaming studio.