Tribal Fusion: A Top Tier Ad Network Really Worth Joining
Tribal Fusion has to be one of the worlds leading online ad networks. Tribal Fusion works in the same way as most ad networks in that they select various sites in various verticals and then sell run of the networks ads. This allows them to get some great advertisers on board because of the amount of total impressions running in those verticals.
Tribal Fusion is quite exclusive and sometimes hard to get an account, it mainly depends on if their campaigns on are target. If you are lucky enough to get a Tribal Fusion account then you can expect $1 – $3 CPM rates, however the split is 55/45, 55% going to the publisher. Thus, after Tribal Fusion take their cut you can really expect an eCPM of about $1.00 on average.
Recently Tribal Fusion launched their new ad serving platform, Expo 9. Expo 9 allows all publisher the ability to control their remnant ad serving. Expo 9 is easy to set up remnant tags and also the ability to use their ad server to sell private ads. That all being said expect a fill rate of approx 50 – 70% for most blogs.
Tribal Fusion is what I call a top tier ad network, in that they provide one of the highest CPM rates in the industry. If you get a chance make sure you head over to Tribal Fusion and give them a go.
5 Comments
haha, Tribal fusion is 4th in my ad chain. ADSDAQ with CPM $6 and Technorati media CPM $6 and Glam $20 CPM and Federated Media $30 CPM should be placed first.
Hi Steven,
When you’re talking about Federated Media’s $10 top range cpm and $3-$4 avergage cpms are you talking ecpms? Would you say Federated Media pays more than Glam?
How would you rank: Glam, Federated, Tribal Fusion, Gorilla Nation, and Technorati? Thanks!!
With Federated Media I was talking about CPMs not eCPM, because Federated Media dont fill 100% of your impressions.
With the companies you talk they are all high end networks and you should work out what top CPMs are and then fill with the other networks. However, remember you will get top CPMs from all these networks mainly just for you USA traffic.
Thanks for the quick response. You’re really helpful. You mention that all these networks are mainly for USA traffic. Are there better options for international traffic?