Top Paying CPM Advertising Networks

By Steven Finch on Thursday, August 7, 2008

Filed Under: Analysis | Visited 1495 times, 38 so far today

Over the past 6 months I have been taking a keen interest in advertising online. Most new ventures are trying to find business models that can sustain them online, but it is quite difficult to know where to start. Advertising is the main form of monetization on the web at present time, and with this being the case there are more and more advertising networks poping up. These networks range from affiliate networks, CPC and even CPM.

In this article I am going to focus on CPM advertising networks. CPM means cost per mille, so every 1000 times your ad is views you earn a certain amount of money. Below is a quick list of some CPM networks that might help new publishers gain some well earned money. Normally, rates can vary depending upon several factors, type of site, type of traffic, locations and more. However, these networks will definitely be able to help you.

  1. Adagency1

    adagency1

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  2. Adpepper

    adpepper

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  3. AdSmart

    adsmart

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  4. Adtegrity

    adtegrity

    [FAQ] [Sign Up]

  5. Ampira Media

    ampira

    [FAQ] [Sign Up]

  6. BannerConnect

    bannerconnect

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  7. Bardzo Media

    bardzomedia

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  8. BlueLithium

    bluelithium

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  9. BurstMedia

    burstmedia

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  10. Canep Media

    canep media

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  11. Casale Media

    caselemedia

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  12. ClickBooth

    clickbooth

    [FAQ] [Sign Up]

  13. CPX Interactive

    cpxinteractive

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  14. Gorilla Nation

    gorillanation

    [FAQ] [Sign Up]

  15. InterClick

    interclick

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  16. RealCast Media

    realcastmedia

    [FAQ] [Sign Up]

  17. RealTech Network

    realtechnetwork

    [FAQ] [Sign Up]

  18. Tacoda

    tacoda

    [FAQ] [Sign Up]

  19. Tribal Fusion

    tribalfusion

    [FAQ] [Sign Up]

  20. ValueClick Media

    valueclickmedia

    [FAQ] [Sign Up]

  21. Vibrant Media

    vibrantmedia

    [FAQ] [Sign Up]

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8 Comments for this post

Kinda surprised not to see Commision Junction or the eBay Partners Page - who used to be apart of CJ but recently setup their own.

Posted onAugust 7th, 2008 at 5:06 pm
@Mike CJ and eBay Partners are Affiliate networks. I just wanted to keep the list to large CPM networks.
Posted onAugust 8th, 2008 at 10:09 am
Brad

This article has (1) poor grammar; (2) is blatantly innacurate; and (3) has zero research. This is why blogging gets a bad name.

For those unfortunate few that read this .. He has included only one of the four hightail networks and included only a couple in the top 20. These are the networks that pay publishers well. Not the longtail 1998 networks like valueclick and burst. This person obviousely googled “ad network” and then made a blog posting about it.

The correct answer is: It depends. What channel are you in? If you are in entertainment, a “site rep firm” like guerilla nation might be best because they specialize in that channel. If you are a quality site with high reach like an about.com that touches many channels then you need to work with all the big boys like tribal fusion, ad.com, Adconion.com, or drivePM. You should get a good ad manager like a rubicon or admeld and daisy chain with tight frequency caps. Finally, you should look at your own site and place your ad units above the fold with 300×250, 728×90 and 160×600 sizes. Finally, you should offer quality, clean (non-UGC) content, unlike this blog posting.

Posted onAugust 8th, 2008 at 2:54 pm
@Brad Thanks for the comments. It would be good to find out what blog you write for!

I included all the major ad networks and Im pretty sure I have a lot more experience in the industry than you. However, that being said of course it depends on your channel, however why would I add sites like ad.com (bad cpm rates). Plus, you mention rubicon, admeld and daisy chain, which barely get used in the industry at the moment.

Posted onAugust 8th, 2008 at 5:08 pm

hey does clickbooth really offer cpm and does all these other networks pay for the cpm? it is not really sending high traffic to their banners but it is getting paid at the end which will make u work harder in the game!

Posted onAugust 18th, 2008 at 1:19 am
@Smiley Yeh all of these companies pay for CPM. The majority I have already worked with and most pay on time. But I really highly recommend Tribal Fusion and Adify (who are not on the list).
Posted onAugust 20th, 2008 at 5:24 pm
vurdlak

Unfortunately Finch you have no idea of high end CPM networks.
You haven’t even mentioned federated media, six appart, technorati media, glam– some neworks provide CPM higher than $30. also why your ads don’t have defaults* I see PSAs-

Posted onOctober 10th, 2008 at 5:09 pm
@vurdlak Im not too sure you really have any idea. Federated Media has some good CPM rates, but the rates you see on the website are no where near what the publisher earns. Sixapart are currently working on the Adify system and only have CPM rates of around $1.00. Technorati have a decent CPM rates, but only UK ads and very very limited on fill rates. So please make sure you check your facts before you complain to me.
Posted onOctober 11th, 2008 at 5:23 pm

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