Archive for: zentact

Crenk Interviews… Zentact

Following our recent review of Zentact, we spoke to the team behind the service. Read on for insights from Jared Brandt, John Sampson and Eric Marcoullier about their previous work with MyBlogLog, a hint of what’s to come with new service Gnip, and what makes them and their fab social networking tool tick.

What is the Zentact philosophy?
(Jared) We are creating a product that integrates into already existing work flows, helping our users build better relationships. We do this without any BS. (Eric would say the our product will make the baby jesus cry…)

Sharing information with your contacts is something that Mr. Marcoullier seems to be a fan of! What makes Zentact different to other content sharing websites?

(Jared) Social networks are a lot of work for traditionally very little payoff. CRM tools are worse.

(Eric) Zentact aims to flip that on its ear and provide loads of tangible results for little ongoing effort.

(Jared) Typical content sharing websites and apps have focused on the user always remembering whom to share with. We are trying, in effect, to whisper in the user’s ear and suggest whom they can share this with in a meaningful way – we make sure you share what matters. We will be adding more social aspects in the near future as well.

How has the web 2.0 landscape changed since the coneption and subsequent selling of MyBlogLog to now and the work you’re doing with Zentact?

(John) MyBlogLog allowed users to create profiles that traveled with them where they surfed, adding value to both the mybloglog member and website owner. More Web 2.0 apps today are leveraging this concept, be it scripts, widgets, and even in browsers. The value that is created by individual apps and even apps created mashing APIs together is significant.

Some commentators have said that they’d like Facebook integration, in particular to help when tagging – is this something you and the team are looking into?

(Jared) We will be integrating in with Facebook to help with both tagging, tracking last connection and posting to the wall.

Will you be looking to include integration with other social networking services – if so what is the liklihood of this happening before Zentact comes out of Beta?

(Jared) We are in a private beta now and working on launching our public beta. We will likely integrate with other social networking services and other communication platforms before leaving beta. We are also listening to our users – feedback will help lead the way.

What is really exciting you on the web (Zentact aside)?
(Jared) Gnip
(John) Apple app store

I would argue that 2008 has been the year of Twitter and that it will become more mainstream in 2009 – what do you think will be the big social media development in the next 12 months?

(Jared) We think that there will be a big movement towards information – instead of just data. More products will become contextual.

What has been the main challenge for Zentact since you founded the company?

(Jared) Our number one challenge has been to prioritize features since, as a team, we have many features we want to do quickly.

And what has been the achievement that has made you most happy?

(Jared) We have gotten feedback from users ranging for “wow” to “Zentact helped me close a deal”. This feedback is what makes us tick!

What are the next key milestones you’ll be looking to meet?

( Jared) Public beta and our IE version.

What can we expect from Zentact in 2009?

(Jared) A killer product that will seamlessly improve your life.

To try Zentact for yourself, we have a few private invites to test the private beta, which you lucky boys and girls can get here.

Build Better Relationships with Zentact

Social networking is turning into a bit of a bramble patch. Whilst making loads of new contacts and keeping in touch with old ones, we’ve somehow lost the part of the networking that is the social – the sharing of information. Be it photos, music or words of wisdom, it’s not quite as easy to let those who’d like to, know.

A solution, however, is afoot. Zentact, brought to us by among others, Eric Marcoullier of MyBlogLog fame, aims to collate your contacts into one place and allow you to share bits and pieces as you browse.

After signing up and adding in a few personal details, you can simply import your contacts from Hotmail, LinkedIn, Gmail and Outlook via a CSV address book and after a few seconds, they are on your system.

Next, and I highly recommend this, download the Firefox extension, all will be revealed shortly.

Now, the genius part. Each contact is taggable with their likes and dislikes and when a web page which has tags that match your contacts, if you installed the extension, a smart little box will flash up in the top right hand corner of your screen with the list of contacts who’s interests are relevant to the site. You can then send them a link and be merrily on your way. Remember, social.

Now the one down side to this is that if you have hundreds of contacts, it takes ages to go through them all tagging away. I’d recommend doing it bit by bit, adding tags as you go – this will take longer but does two things:

It lets you see who you will really be sharing with – there’s no point in having 300 contacts if you only ever talk to six of them regularly anyway, which means you can quickly identify those defunct e-mail addresses you’ve not used in years or people who don’t share common interests.

Secondly, it makes the whole process a lot smoother – you may like a tag binge, but frankly I’d rather be spending my time actually looking at what I came to see rather than typing in long lists of keywords, especially ones that are tricky to spell.

Now, it will take a while for you and Zentact to get to know each other, but the more contacts you tag and the more sites sites you send, the better Zentact becomes at recommending what is suitable for whom. This is a great service and especially suitable for anyone who is on a lot of social networks but can’t quite keep up with what is going on with who. Now you can build your relationships easily and stay in touch better.

We are lucky enough to have a handful of guest invites so you can try the private beta version of this site and tell all your friends about, which you can get by clicking here. Incidentally, you can tell your friends about it via Zentact and you can then invite them to join in this most social of networks.