Yahoo has been getting a lot bad press lately, but with their recent new home page launch they seem to be slowly getting on the right track. Other positive news coming out of Yahoo is their Microsoft search marketing deal, acquisition of Xoopit, and more. Today we wanted to show you a quick video about what Yahoo! engineers think about their new home page.
Yahoo has confirmed that is has purchased a small start-up located in San Francisco in order to add better photo functionality to their Web Mail. The company which has been bought out is called Xoopit and is an emerging contender in the photo sharing world. The service allows users to share photos easily on a host of different sites such as Flickr and Facebook by taking them from their e-mail inboxes.
On the company blog, Bryan Lamkin, the senior vice-president said:
“ Why is this such a big deal? Yahoo! Mail is actually home to one of the largest online photo repositories in the world. And every day, millions of you use Yahoo! Mail as your primary way to share the photos of important moments in your lives. While social networks and community sites are great for sharing photos with everyone you know, we realize it’s not for everyone or every occasion. For many, email is still best for sharing photos among a more select group of friends or family. And now we’re making it all that much easier for you.”
Xoopit seems over the moon with the new deal. They have updated their homepage screaming Yahoo! everywhere. On their company blog they said that “the Xoopit team today sees this acquisition as an exceptional path for us in achieving our vision. Over the last few months, we have left every conversation with the Yahoo! team thinking that together we can wow the world”
The specific financial deal has not been revealed but it is estimated to be in the region of $20 million. That amount of money is no chump change for a new group of start-up creators who will hopefully go on to create even better websites and services in the future.
When Xoopit was first released as an add-on to Gmail, I was one of the first adopters. I typically enjoy adopting newly released applications, and this was no different. I remember installing and enjoying the add-on initially, but over the next couple of days, after really delving into Xoopit, and utilizing it, my interest turned to frustration.
The application basically hijacked my email and it was difficult to move around the intrusive menu bars it installed, and finally I threw in the towel and deleted it. Now, it has become apparent that with Yahoo redesigning their mail platform, Xoopit is set to reach over 275 million Yahoo Mail users around the world. Opportunities like this don’t come around a lot, and Xoopit is bound to achieve new levels of interest with this amazing boon to their application.
This is an opportunity to reinvent itself, and possibly build a profitable application. While talks with Yahoo are open for monetizing ideas, it looks like the pairing will benefit from one another.
If you’re using Yahoo Mail, and when the Xoopit addition comes out, chime in below in the comments section and let us know your thoughts.
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