A whopping 67% of us ‘Google’ things. If we want to know something we simply ’Google it’, as it has become known. Like any good online company, their name is also a verb. Just like Twitter with Tweet. They have a hug share of the market – undoubtedly. Now however, they may have their first real competitor in years.

Anyone remember last year when Microsoft was trying to buy Yahoo! for almost 50 Billion dollars? It went down in flames. But the inter-company relationship didn’t end. Now, they’re discussing a possible collaboration between the two search engines –Bing (Microsoft) and Yahoo!.

If this were to go ahead then it would offer a chunk of healthy competition to the dominant Google. The news storyalone would send thousands flocking, to give it a whirl – but Yahoo and Microsoft better be careful.

People like their search engine. For me, its been Yahoo! imply because I like a bit of news before I search and also because it was the first search engine I ever used so I just kind of stuck with it. People don’t like change – and when they do change they don’t want to be insulted by too many sponsored results like over at Ask.com or search results that make them want to ‘Google’ .

It’s impossible to tell what the end result would be from this mutation of search engines. Would it be Yahoo!, powered by Bing or the other way around? They do have a plan to split the revenue between them but what about the work load such as PR, development and staffing the site. Now might not be a good time to invest in any search engine as there’s going to be a war, with casualties. I’ll wait until the final few blows before I put my money on one of them.

• Internet Search Expanded, Online Information Drilldown – November 15, 2009
• Bing Replacing Google on iPhone 4? – June 1, 2010
• Yahoo! and Bing Still Rivals – August 25, 2009
• Bing Shows us a New “Thelma & Louise” Ending – August 15, 2010
• Yahoo! Has Clause to Back Out From Microsoft Deal – August 5, 2009

Yahoo and Microsoft Search – Possible Collaboration originally appeared on: Crenk
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