Search has become a hot topic for the past year. Bing, Google, Yahoo, and others have fought for dominance and in this battle, users have been introduced to a bevy of innovations in their searches. The concept of search is nice, type in a few words, or phrases and find content directly related to your query. Some searches are more successful than others all the while introducing users to content across hundreds of thousands of pages. Still, most users will not go past the first two or three pages at most.
SurfCanyon strives to change the user’s search experience and focus not just on getting content, but becoming a tool for discovery. Much like a tool we spoke about some time ago, Worio, SurfCanyon attaches itself to your browser of choice and adds a target tab that allows for further discover of related content right from your normal search. The reason behind such an app is the fact that sometimes your content is not where you expect it. I with users not typically going past page 3, SurfCanyon will pull related content together for you and place it right under all the links you see on the first page.
You don’t just get deeper results, but as seen below you can dig even deeper into your results. This provides a real drill down experience for search discovery. This immersive search experience might be something you’ve been longing for. There’s lots of results to search through and the concept is to provide you answers for even the most complicated of queries.
With updates to Flock, Firefox, Opera, and even IE, browsers are becoming key factors in how we choose to integrate our online experiences with our daily lives. Each of the above mentioned browsers have key factors that stand out and make them useful to someone, all depending on our tastes. What if you could find a search engine that learned, adapted, and showed you extra content that you would not have found otherwise?
Worio is the social search that has somehow found a way to intelligently learn from your search habits and adapt itself to your likes and dislikes. Worio creator Ali Davar focuses on the search as a form of discovery. He comments that Worio will show you things that you perhaps never even thought of, but are related to your initial search.
The idea of discovery is key to Worio, and information is collected and saved on your habits. The mechanism can be turned off and it will simply function like any other search engine, but the uniqueness also comes in being able to share your favorite links and sites right from the search, without having to rely on social bookmarketing efforts or emailing people. Anyone within your network can see your habits and you can see theirs. Taking this concept a step further, Worio now supports Facebook connect. Now you can directly share your passion, your searches with friends in Facebook and open people up to a whole new world of discovery.
The search looks very promising and has a bright future, we’d love to hear what you think.
