How Trustworthy is Your Website?
When a new visitor clicks on a business’ website, that business only has a few briefs moments to turn that visitor into a convert. If a visitor doesn’t immediately receive the impression they desire from a business website at first glance, they will be quick to move on to a competing site. To ensure that your web site has the highest conversion rate possible it needs to incorporate the following five key components:
Professional Web Design
The quality of a business’ web site often indicates its credibility and financial viability. If potential clients have difficulty navigating your website, or believe the site’s design looks unprofessional, they will most likely move along. Business owners should always pay the extra expense to have their website professionally designed. A captivating web design will increase potential customer confidence in your professionalism.
Sing Your Praises
Business owners should never be afraid to place any positive press or awards on their website. Top name sponsors are also a good idea to have visible on a website as they encourage visitors to trust the products and/or services. Visitors recognize organizations, such as the Better Business Bureau, and if they see these affiliations prominently on a website they are more likely to trust the business.
Promote Social Networking
Give visitors the option to promote your business through social networking sites, such as Facebook, by “friending” them. It makes the customer feel as though they are a part of your business, and also gives your business a free advertisement. The access social networking gives to communities outside of your reach with open the door to clients who might not ordinarily have known about your business.
Post the Physical Address
A physical address should always be listed on a business website as it makes a business appear more viable. Businesses without physical addresses posted on their websites often create uncertainty in visitors as they don’t have any evidence proving that the company actually exists. If a visitor is left questioning a business’ existence, they will most likely skip on to the next business listing.
State Your Security
If a company’s website doesn’t appear secure, a visitor will not want to conduct business through the site. Although secure sites have the prefix “https,” most visitors don’t look for this. The best way to for a business to advertise their site’s security is by visibly posting it on its web pages.
The more trustworthy a company’s website the more quickly a company will be able to turn website visitors into clients. To create a quality and trustworthy website, many companies choose to employ an online marketing agency. An agency will not only help a company save precious time and money, but they will also be able to help companies turn their websites into profitable assets that will increase business and gain the company greater national and global recognition.
When a new visitor clicks on a business’ website, that business only has a few briefs moments to turn that visitor into a convert. If a visitor doesn’t immediately receive the impression they desire from a business website at first glance, they will be quick to move on to a competing site. To ensure that your web site has the highest conversion rate possible it needs to incorporate the following five key components:
Web design used to be only for those savvy enough to code and design original graphics. Not to take away from the skill it takes to do good web design, many of us are simply looking for a way to display content: video, photos, and text. We’ve come a long way since the days of Geocities, and are now able to do so much more with the web apps that have been developed for the everyman.
