Crenk Technology » video advertising http://crenk.com Web Apps, Mobile Apps and Reviews Thu, 09 Feb 2012 14:07:29 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 GoViral Video Advertising Network Acquired by AOL Europe for $96.7 million http://crenk.com/2011/02/01/goviral-video-advertising-network-acquired-by-aol-europe-for-96-7-million/ http://crenk.com/2011/02/01/goviral-video-advertising-network-acquired-by-aol-europe-for-96-7-million/#comments Tue, 01 Feb 2011 21:32:36 +0000 Steven Finch http://crenk.com/?p=15243 GoViral Video Advertising Network Acquired by AOL Europe for $96.7 million originally appeared on: Crenk
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]]> AOL Europe has acquired leading video advertising network GoViral for $96.7 million. Goviral distributes branded video content for mainstream brands, as well as content producers and advertising agencies.

The initial purchase is for $74.1 million and $22.6 million in a two year earn out.

We’re hearing this deal was lead directly by Kate Burns, SVP, AOL Europe. René Rechtman, CEO, goviral secured $8.82 million Series A funding from European VC Kennet Partners in 2009.

In a statement Burns said: “Video is core to AOL’s consumer programming strategy and goviral has created an incredibly compelling platform that delivers highly measureable and cost effective solutions to publishers and advertisers.”

GoViral Video Advertising Network Acquired by AOL Europe for $96.7 million originally appeared on: Crenk
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]]> http://crenk.com/2011/02/01/goviral-video-advertising-network-acquired-by-aol-europe-for-96-7-million/feed/ 1 VidPay: Video Ad Network for Major Video Portals http://crenk.com/2009/07/07/vidpay-video-ad-network-for-major-video-portals/ http://crenk.com/2009/07/07/vidpay-video-ad-network-for-major-video-portals/#comments Tue, 07 Jul 2009 22:41:02 +0000 Dean http://crenk.com/?p=3874 VidPay: Video Ad Network for Major Video Portals originally appeared on: Crenk
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]]> vidpayVidPay is an online service that allows users to advertise their websites or services on the internet through videos. Here’s a quick rundown of how it works. Basically, you sign up and upload an advertisement video to the site. You select your target audience (i.e. age, gender, nationality, interests, hobbies) and select a daily budget for your advertising campaign. Then you’re up and running.

Your video will appear as a featured video on websites and the more people that watch it the more you pay VidPay for promoting your site until your daily budget is reached at which your point your video is removed until the following day.

I don’t think that this is anything special or useful. There are better and more effective ways of promoting a website such as through networking, social media and SEO. Paying a company to put your video on the internet no matter who they’re showing it to, seems silly. Could you not simply do the same thing on YouTube leaving a link at the end of the video whilst having the added bonus of a channel page and user comments etc.. ?

Another drawback that limits the effectiveness is that the videos you pay to have plastered on the net are restricted to only being featured on Metacafe sites. All in all, if your advertising budget is big and you can’t be bothered to do an hour a week on Youtube, Twitter etc… or indeed on any of their affiliate programs such as this one, then by all means visit VidPay.

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