Google Are Going To Be The UKs Largest Ad Seller
It has already been reported by the BBC and the New York Times that Google should become the largest advertising seller in the UK by the end of the year.
Google earned $803 million, about £407 million, in the United Kingdom in the first quarter. If you assume that rate won’t grow, that makes £1.6 billion for the year. And since Google’s British earnings are up 40 percent from a year ago, it is a safe bet it will grow.
That means Google will overtake the ITV television network as the biggest seller of advertising in Britain this year, Mr. Cellan-Jones figures. ITV sold about £1.5 billion of advertising last year.
This year Morgan Stanley estimates Google’s total advertising revenue will be $21.9 billion. Excluding the payments it makes to companies that display its ads, Google’s total ad revenue will be $15.7 billion. Time Warner, the largest media company in the world, earned $8.8 billion in advertising revenue last year. Viacom had $4.7 billion in ad revenue last year.
I have been thinking the same thoughts for a while now, that is I think the next place to boom in terms of the internet is display advertising and whoever can actually get that right, will be challenging the likes of Google, Microsoft and Yahoo in the next 3-5 years.
