OpenX Hosted version has been in beta testing since January 2008 and contains exactly the same software found in the original OpenX Ad Server. The new product allows publishers to use the software to operate all aspects of ad serving while OpenX provides all the hardware and back-end infrastructure, leaving publishers free to focus on their advertising revenues.

OpenX Hosted’s feature-set enables publishers to manage their advertising campaigns across multiple direct advertisers and ad networks, prioritize and optimize their campaigns, and use sophisticated targeting tools. Importantly, OpenX Hosted also enables publishers to maintain tight control over which advertisers are permitted to see their data and advertise to their users.

As you can see from the home page of the hosted version, there are some improvements. This home page aims to provide users with some very basic stats to make sure they aren’t going to go over the limit, as well as the community stats and news.

A few changes have also happened over at the Inventory page, in which seems to be a lot simplier in terms of design as well as some great graphics.

Overall

Overall the new OpenX hosted version is great for web publishers to control their own inventory. The limit of 25 million ad impressions per month is great for publishers, and allows OpenX to have a nice additional revenue stream. However, what I haven’t mentioned already is that OpenX are in Alpha of a new Ad Marketplace, in which I’m sure will be their main revenue stream in the near future.

• Comparing Ad Servers – Any Suggestions? – August 5, 2008
• First Google+ TV Advertising: Sharing, but like real life – November 25, 2011
• Rdio Television Ad From Walmart and Samsung – November 24, 2011
• The Advertising Collective: AOL, Yahoo and Microsoft Join Forces – November 9, 2011
• Are AVOS Planning Advertising Solution for Delicious? – May 9, 2011

OpenX Launch Their Own Hosted Advertising Server, Which Im Sure Is The Best! originally appeared on: Crenk
Join our Community: Twitter, Facebook