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	<title>Crenk &#187; uk based</title>
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		<title>Has Gigaom Been Affect From Moving Away From Federated Media and to IDG?</title>
		<link>http://crenk.com/has-gigaom-been-affect-from-moving-away-from-federated-media-and-to-idg/</link>
		<comments>http://crenk.com/has-gigaom-been-affect-from-moving-away-from-federated-media-and-to-idg/#comments</comments>
		<pubDate>Thu, 08 Jan 2009 09:33:47 +0000</pubDate>
		<dc:creator>Steven Finch</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[ad server]]></category>
		<category><![CDATA[advertise]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[federated media]]></category>
		<category><![CDATA[giga om]]></category>
		<category><![CDATA[gigaom]]></category>
		<category><![CDATA[idg]]></category>
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		<description><![CDATA[I have been reading Gigaom a lot lately, which is one of the worlds best technology news companies. Gigaom announced back in November that they will be leaving Federated Media for advertising revenues and move over to IDG. Since this time I have noticed a few key changes at Gigaom and was wondering if the [...]]]></description>
			<content:encoded><![CDATA[<p>I have been reading <a href="http://gigaom.com" target="_blank">Gigaom </a>a lot lately, which is one of the worlds best technology news companies. Gigaom <a href="http://gigaom.com/2008/11/21/time-to-say-good-bye-and-thanks/" target="_blank">announced </a>back in November that they will be leaving <a href="http://federatedmedia.net" target="_blank">Federated Media</a> for advertising revenues and move over to IDG. Since this time I have noticed a few key changes at Gigaom and was wondering if the site was being affected by the lack of quality advertising on the part of IDG?</p>
<p>Below is a screenshot of the Gigaom site as seem by a UK ip address.</p>
<p style="text-align: center;"><a href="http://crenk.com/wp-content/uploads/2009/01/gigaom.png"><img class="size-full wp-image-1571 aligncenter" title="gigaom website screen grab" src="http://crenk.com/wp-content/uploads/2009/01/gigaom.png" alt="gigaom website screen grab" width="500" height="391" /></a></p>
<p style="text-align: left;">As you can see from the screenshot Gigaom has been showing a huge amount of advertising from <a href="http://chitika.com" target="_blank">Chitika</a>. These ads seem to just make Gigaom look a lot cheaper and more amateurish. Do you think the look of these ads has been affecting visitors to Gigaom?</p>
<p style="text-align: left;">I think it must have some affect. I have noticed these ads and from being on Gigaom several times in the last few days they have no put me off from visiting the site and actually just reading the full RSS feed instead.</p>
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