Archive for: trends

Digg Launches Trends. See What Are The Hot Topics on Digg

Twitter’s Trending Topics is a great way to see what’s buzzing, what’s going one and what’s happening in the world. Often, big stoies are made publicaly aware on Twitter trends before they hit mainstream news. Several times I’ve watched BBC World News when the presenter used Twitter trends as a source.

Now Digg are launching a new trends experiment which will follow in the footsteps of Twitter. However it’s not just a carbon copy.

The trends feature will display stories that people are digging fast but only recently. The idea is to catch big stories in their initial phases before they hit mainstream media.

Here is what the official Digg blog reads about the new experiment:

Because there’s so much that happens beneath the surface of Digg, we’ve been working on new ways to expose the most interesting stories to more people. Today we’re launching a new homepage voting experiment called Digg Trends which will surface certain highly active stories as they’re trending to Digg’s homepage so people can vote on whether or not they feel the story actually belongs there.

How does it work? Digg Trends identifies and highlights upcoming stories that have a high volume of activity (think Diggs, comments, favorites, shares, etc.). When we detect a new trending story, it will appear on the homepage for ten minutes. Based on the Digg and bury activity in those ten minutes the story will either become popular or not. To make it easy to follow the action, we’ve setup a Twitter account to tweet out when a new Digg Trend is up for voting on the homepage. Here’s an example of what a Digg Trend might look like:

The goal of Digg Trends is to put high activity stories in front of the community quickly and to present a fun new way for people to express whether they like the story or not. We only show the most basic information for each story so as to ensure that voting is as unbiased as possible.

Adphilia Launches New Site and is Seeing Growth Against the Trends

Some of you may already know that I’m CEO at Insomnia which ownes a Site Representation firm called Adphilia. I wanted to announce on Crenk that we have been making some key changes to Adphilia over the last few months that has produced some amazing results.

Adphilia is not like your normal advertising network, we dont just aim to fill as many impressions as possible with our advertisers, we aim to find the types of advertising that best fits your site and then find solutions to fill these advertising slots. Currently, we work mainly with CPM campaigns, but we also have various CPC, CPA and sponsorship opportunities, which mix to make the optimum solution for each publisher. We believe that no two publishers are the same and everyone has different goals and option with regards to their advertising solutions.

Adphilia has just launched a new website, which is a very simple corporate site that explains in better depth what we do and how we do it. At Adphilia we have recently partnered with Zedo as our ad serving solution and this has allowed us to take our firm to the next level.

In terms of stats Adphilia had an amazing December, reaching over 100 million ad impressions. Currently, our predictions for January end to be over 140 million ad impressions sold. Adphilia is currently seeing a huge growth in impressions every month, which most networks are also seeing, but the difference is that with Adphilia we have seen an increase in our eCPM rates for our publishers and this is going completely against market trends.

Adphilia is always looking for more advertisers who would be interested in advertising on our great publisher sites, and additionally publishers are always welcome to join our network if their brands meet our standards. Im intending to update everyone about Adphilia via Crenk in the future, so stay tuned for more info.