Archive for: tacoda

AOL Shuts Tacoda and Move Everything into Advertising.com

Last year AOL paid $275 million for Tacoda. Now, according to Venture Beat, AOL is dropping the brand and rolling the technology into Platform A’s Ad.com unit. This is a move that shows that AOL are trying to actually combined their Ad.com/Platform-A, but are they going about this in the right way? Im also curious to find out what AOL might be doing with the Tacoda technology, because other companies and myself including would be very interested in licensing this technology from AOL! I must admit that these days im sick to seeing ads from Ad.com and other remnant networks, simply because there is no targeting and I know that the publishers are earnings a crazy low CPM for the ads. Thus, the industry is not benefiting from this, neither the publisher, only the ad networks!

AOL Sacks 20% of Its 10,000 Staff

The big news yesterday was that AOL has released approx 20% of its entire staff. That is about 2,000 people. AllthingsD received an email from AOL CEO explaining what they are trying to achieve and why restructuring was necessary.

AOL has purchased3 key advertising networks this year: Tacoda, AdTech and Third Screen Media. These networks will be tied in to AOLs main advertising network, Advertising.com. The overall aim for AOL must be to either, merge these networks and then sell or IPO. However, with the downsizing they have been doing will they any staff left by the time they sell or IPO?