b5media Launch New Home Page, But Still Lack Monetization Strategy
b5media one of the worlds largest blog networks has just launched a new home page design. I think the new design is a huge improvement from the previous one.
Navigation through the new site is a lot easier, and now it highlights nicely the key blogs within the network and all the network stats. However, it is a great start from the team.
The main downside is still the lack of ability to purchase advertising across the network and target the niche or sites that you wish. I think the strategy of the company is great, but they still seem to be lacking in the key area on monetization. Individual blogs are now running a variety of advertising from Google Adsense to Tribal Fusion, but there still seems to be no coherency. Additionally, the blog design for individual blogs is terrible, it really needs to be looked at and professionalised. Im sure they have some great blog designers in the team, but they never seem to use them.
