AnalyzePal is a free Adobe-AIR application that provides an easy way to measure your PayPal sales, performance & customer tracking.
It doesn’t require any PayPal username-pass or API information as AnalyzePal works in an offline way with the transaction logs that can be downloaded from PayPal.
The application displays a snapshot of your last 3 months activities with charts or you can view the revenue for any given period.
AnalyzePal is also great for browsing past transactions quickly as it works offline.
Besides the free version, it has paid & more-featured versions that can filter data by customers, countries, etc.
Vimeo is one of the major players in the online consumer video space. Vimeo has just recently rolled out a suite of advanced analytics features dubbed Vimeo Plus Stats. Currently the new stats package is only available to Vimeo Plus users.
With Plus Stats you can track plays, loads, finishes, comments and likes for all of the videos uploaded on your account over any time period you define. You can break down plays and loads by country, and you can see how many embed loads and plays occur at each domain — Tumblr or Facebook, for example. You can even break it down by high definition and standard definition to see what quality your viewers are choosing to watch.
All that data can be exported to a spreadsheet file, too. Vimeo has been tracking the data for months, but not for its entire lifespan.
We’ve embedded Vimeo’s Stats demo video below, but the site has also posted a detailed interactive demo of the new features that you can get with Plus Stats. You obviously don’t need to be a Plus member to try it. Vimeo Plus memberships cost either $60 per year or $10 per month and include other perks like unlimited HD uploading, HD embeds, more customization and privacy and an ad-free experience.
Website analytics is key and Google Analytics is one of the best free stats programs available. This article lets user know how to add Google Analytics to their website or blog.
Go to Google Analytics (see link below) and click “Sign Up Now” under the “Features” thumbnail.
Enter the Google account name (e-mail address) and password and click “Sign Up” again.
Fill out the required fields with your Web site details and then click “Continue.”
Fill out the contact information fields and click “Continue.”
Read the User Agreement document and check the box to accept the terms of service. Then click “Create New Account.”
Select the piece of source code and then copy and paste the text to your Web site. Click “Continue” to manage Web site filters and profiles and control access.
Make the necessary adjustments in terms of usability and appearance of your Web site.
Most analytics tools measure different things using different techniques, so its rather inevitable that they wont correlate.
I don’t know what system or package you’re using for counting your banner ad impressions, but I’m going to spin out a scenario and then you can tell me in the comments if I matched what you’re doing.
You have a number of different ways through which you get traffic to your site, ranging from banner ads running on other sites to search engine traffic, and perhaps even just good old-fashioned inbound links from sites that like your content or material.
Let’s say for purposes of discussion that the traffic I get from the Internet Movie Database site (imdb) is due to a banner I have running on the site (though it’s not, in actuality. I can’t afford to run a banner ad on that site!
For this traffic, we’d see that in thirty days I had received 232 visits from that banner.
Now let’s continue our hypothetical situation and say that Amazon, owners of the imdb.com site, sent me a banner traffic report that indicated that it had been shown 1000 times and of that 350 people had clicked on it.
Here’s the dilemma I believe you’re talking about: how can the banner display site claim 350 click-thrus when Google Analytics only shows 232 visits from the site where the banner is running?
Actually, there are two common causes. The most common is that many Web browsers let you mask or completely disable the “REFERRER” data, so that some of the people who are coming from the other site show up as “direct” or “unclassified” traffic.
The second reason could well be that they don’t actually make it onto your site long enough for Google Analytics to kick in. This can happen if there’s what I call a “fast bounce”: your page starts loading and they immediately say “oh, no, that’s not what I want” and click on the back button or a bookmark or something. You’ve probably done this yourself, actually.
Those are the two main reasons I can come up with but I suggest that if you are paying for banner ads and you are finding inconsistencies like you say, ask them to justify their numbers and see what they say.
A big part of writing online, and even just being alive today, is knowing what’s happening around the world. One way I do this is to set up Google Alerts so I know what’s happening in my field. Another way is to use an online tool to see what’s being searched and posted on the Internet such as Trends Buzz. This is how many news firms pick up stories in far away lands quickly.
As you can see from the screenshot above, it takes note of what people are searching for in Google and Yahoo!. They also have Twitter monitored so you can find out what’s happening there too which is significant considering news spreads fastest on Twitter. Then, smaller sites such as the New York Times and Alexa are covered followed by smaller search engines.
The service is currently in public Beta and it will be interesting to see what the team comes up with once its ready for the full launch.
Daytum is a web application that lets you set up any number of various displays tracking virtually anything you want, and presents it in a beautiful way.
Daytum is a great tool for goal tracking. For example, maybe you want to track how many minutes you run every day, or even track how many words you write on a daily basis.
The point is, anything you can think of can be tracked. Daytum includes the ability to create lists, charts, averages, time statistics, and even the latest, largest, or smallest entry.
Twitter has been flat lining over the past couple of months. The service has gathered a huge community, but sign-up rates have stalled as of late. However, Twitter founder Evan Williams just tweeted that the 11th of January was Twitters biggest EVER day. For some reason, the tweeting community all increased their tweeting habits at the same time.
This is encouraging as nothing particularly news worthy happened. Twitter has been known to receive big spikes when something huge is happening such as the death of Michael Jackson or major sporting tournaments. But nope, nothing out of the ordinary yesterday.
What’s even stranger is that Evans also mentioned in his tweet that today, would be even bigger. Wonder if the tweeters up top have something huge planned. Or maybe they just have an office betting pool up and running.
Yahoo! Web Analytics is a highly customizable, enterprise-level website analytics system designed to help website businesses increase sales and visitor satisfaction, reduce marketing costs and gain new insight on online customers. By storing data in raw, non-aggregated form, Yahoo! Web Analytics is more than simply a reporting tool.
Yahoo! Web Analytics is a powerful, and highly flexible, data analysis tool. Both near real-time and historical data can be segmented instantly and even visualized with advanced graphs to help marketers and site designers answer specific business questions and find new insights to improve their business. However, it’s now only available for free to search and display advertisers of Yahoo! at the moment.
A few months ago, everyone was saying “Oh! Blogging is dying on its feet” or “This time next year blogs will be dead and gone”. For a second or two, I started to believe them. After all, micro-blogging was flying up like a firework and blogs were the first victim – no matter how hard bloggers tried to integrate them into their blogs. And for someone like me who just started up their own blog – this was bad news.
But it appears as though Twitter is slowing down and blogging is on the rise once again. The chart above illustrates the recent trend. The orange line represents Twitter and as you can see it grew alongside Wordpress (blue line) between February and June. Then it took off by itself leaving Wordpress in the gutter. But from September onwards, Twitter simple flattened out and Wordpress went back on the rise.
I don’t think Blogs and Twitter are really in the same league. After all, people like information and entertainment – and squeezing that into 140 characters is too much of a task. Looks like blogging will be around for quite a few years to come.
Traffic analysis is one of the most important parts of understanding your sites and its readers. Im a firm believer that sites and blogs need to really get to know their audience and offer them whatever they want.
GoSquared has launched their new LiveStats product in which they are trying to combined with their exsiting SellAds and GetSeen products. LiveStats is a real-time traffic monitoring app for small and medium sized websites. If you head over to http://gosquared.com, you can signup and then add your site. Once accepted you will be able to see in real time users visiting your site and their basic information.
Information available includes:
Browser
Country
Operating System
URL
Enterance Source
There are a few additional options, but instead of running through everything I just thought I would add their introduction video:
It has been reported this morning that Tivo and Quantcast have partnered. This is a very interesting partnership that is aimed to help Tivo sell more advertising on their service. Tivo will combine real time stats on TV viewing along with the users activity on the web which provides advertisers with a much rounded and needed statistics package. This will also prove or rather help publishers get an idea what amount of the audience sticks to the traditional TV viewership and how much of it has been taken away by the online streaming video.
This is a great step forward for Quantcast who seem to be receiving a lot more praise and partners of late. I’m seeing Quantcast gaining a lot more quantified publishers on the net and it is great to see more sites actually being open about their stats and audience.
Vimeo is one of the major players in the online consumer video space. Vimeo has just recently 
Daytum
