Crenk » statistics

Why Do People Go Online?

Augusto Alvarez — Mon, 31 Aug 2009 01:18:34 +0000

Why do people go online? I know, it is a general question that could lead to several answers and also might depend on several factors as well, that also is dynamically changing according to the day or particular moment. But at Ruder Finn Intent Index are trying to simplify this question, analyzing common areas that men, women, youths and seniors could choose to go online.

The results are very interesting, here are some quick facts:

More than twice as many people go online to socialize (82%) than to do business (39%) or shop (31%).
72% of people go online just to become part of a community.
More men (42%) than women (36%) go online to do business.
Women (91%) are much more likely to go online to socialize than men (73%).
A majority of youths 55% go online to just to play games.
More than half of seniors (65%) go online to be a part of an online community.
Almost half (48%) go online to entertain others.

And even more, if you want you can also review the full results with more specific data.

How do they collect this data? Well this report is updated on quarterly basis, the sample is a minimum of 500 American adults. The index is calculated on the basis of how frequently this people is going online for 295 reasons or intents.

We’ve discussed before about how teenagers do not prefer twitter, and even though in the results shown in this site could be consider quite general, the statistics caught my attention:

82% go online to socialize. No surprise there, where it would be Facebook if that wasn’t true?
72% go online just to become part of a community. What can you say about it? Maybe a constant feeling of people to be included in some group, or self esteem issues?
55% of youths go online just to play games. Well I didn’t see that number coming, I was hoping around a 30% maybe? And the rest to socialize.
65% seniors go online to be a part of an online community. I’m not sure which age represents “seniors” but it is a great thing that elders are always trying to catch up with technology.

And what about you? Do you have your stats?

Tivo Partners with Quantcast for Statistical Information

Steven Finch — Wed, 24 Jun 2009 08:53:11 +0000

It has been reported this morning that Tivo and Quantcast have partnered. This is a very interesting partnership that is aimed to help Tivo sell more advertising on their service. Tivo will combine real time stats on TV viewing along with the users activity on the web which provides advertisers with a much rounded and needed statistics package. This will also prove or rather help publishers get an idea what amount of the audience sticks to the traditional TV viewership and how much of it has been taken away by the online streaming video.

This is a great step forward for Quantcast who seem to be receiving a lot more praise and partners of late. I’m seeing Quantcast gaining a lot more quantified publishers on the net and it is great to see more sites actually being open about their stats and audience.

Best 3 Ways To Measure Your Twitter Activity

Steven Finch — Fri, 19 Jun 2009 21:05:36 +0000

I thought I would put together a quick list of the top three tools you should be using to measure your Twitter activity.

Tweetstats -Tweetstats measure your raw twitter data including tweets per day, tweets per month, retweets, time of day, density, replies, etc. It is a great tool to just see how much you have been tweeting compared to previous months and who you have the most conversations with.

Twitter Analyzer -Twitter Analyzer shows the same kind of information as Tweetstats but in a completely different style and is more focused on tweets per day and retweets. It is a great site to see a very quick overview but I think the site needs a bit of a more professional design.

Twitter Grader – Twitter Grader is a new tool from the team at Hubspot who also bought you Website grader. Twitter Grader analyses the basic of your twitter account and suggests any issues your account might have. It is a very basic tool that is always worth checking out.

Compete Set To Launch New Sites With Enhanced Features on 15th April

Steven Finch — Tue, 14 Apr 2009 21:25:22 +0000

Internet Statistics company Compete is set to launch a new site with enhanced features on the 15th of April. The new service is rumoured to have an enhanced interface with dynamic graphs, daily digest and more. Check back to Crenk on the 15th for a complete run down of the new features.

BuySellAds Stats Dont Seem To Show Correct Amounts

Steven Finch — Wed, 25 Feb 2009 09:45:37 +0000

I have been looking at our advertising page over at BuySellAds and have been wondering why stats over their estimates only 18,000 impressions when my Google Analytics says 51,000? I know with BuySellAds it take sometime to build up the stats, but our ads have been on the site for over a month and they still havent increased up to its real level.

Use Tweetrush for Your Twitter Addiction

Luis Sandoval — Wed, 03 Sep 2008 01:21:49 +0000

Like any good addiction, the first step is always admitting you have the addiction. For many of us, Twitter is that addiction. We find ourselves Twittering from work, twittering from parties, from events, from weddings, from bar mitzvahs, from the car, from our mobiles, you name it, we addicts are Twittering from it. On the other hand, there are still a few that remain of the mindset that Twitter is a time waster and provides no value.

Well for the addict like you and me, we are introduced to Tweetrush. A very systematic web app that provides you with your Twitter usage metrics. Now, after typing in your handle in the search bar, you can receive a breakdown of your usage and find out just how addicted you are.

Tweetrush was built on the analytics engine called Rush Hour, which basically looks at actions taken by a user, such as typing and sending a message via Twitter. Tracking can be done via the website and also through the various API’s that exist for the web application.

Information can be tracked for the last 7 days of usage:

The tracking can even break down by the hour of usage:

No matter how you slice, it, Tweetrush is an excellent tool for measuring your addiction, providing useful information on usage, but ultimately also reveal just how much of your life Twitter has taken over. Give it a try and learn to live with the addiction, Twitter is not going anywhere soon!

Whos.Amung.Us: The Widget To Show Real Time Reader Stats

Steven Finch — Wed, 02 Apr 2008 09:30:53 +0000

Want to know who’s on your site and where they came from, in real time? Then Whos.Amung.us is the tool for you. Whos.amung.us is a very simple widget that is embedded into your site and it shows how many people are actually on your site at any point in time. The code itself is simple and will take about 10 seconds to implement.

The question is however, do you want everyone to know how many people are on your site at any time? If you have a large site with great throughput, then it is idea. However, if your site is either small or is of a medium size but in decline, then this widget is not for you. It really only aims to boost the ego of the publisher and not too much else, but has a nice little novelty factor.

Feedjit: Live Blog Tracking

Steven Finch — Wed, 22 Aug 2007 13:57:31 +0000

I love people that come up with ideas like this and instead of trying to complicate it they just provide the basics. Feedjit provides real-time traffic data on your blog. It is so simple im sure my little sister could even use it. Just cut and paste in the code into your site and it is ready to go. There is no registration and it’s completely free. They also track popular links across blogs, so if your site is the first to link to a popular site, your blog may appear on their home page, which im sure is not going to boost your traffic, but it is just a nice touch.