EA Sports is offering a fantastic way to promote one of their most important games available, FIFA online gaming for free.
FIFA represents, even though some PES fans won’t like it, the most important and complete soccer game available. Providing important and enhanced gaming features, FIFA’s game play is surely one of the best we can find; and now is available for everyone and completely free.
This PC online version is in a beta stage and does not offer the complete suite of features we can find in the full game (which is available for PC, Xbox, PS3, etc); but the gameplay is experience is quite the same.
Includes a different mouse control option for gameplay, saying that is “easy to use but a challenge to master”. You only have to subscribe to the FIFA Online site, download an installer file (1GB) and you are ready to start an incredible online experience playing the World Cup or country leagues.
Foursquare partnered with CNN to release two World Cup badges.
It was announced this Tuesday that the World Cup and Foursquare had teamed up to release a special World Cup badge on the geo-location network. The announcement came at the Mashable Media Summit in New York by Foursquare CEO Dennis Crowley and Adam Ostrow, editor-in-chief of Mashable tech blog. In partnership with CNN the two new badges have been released and are awaiting the fans to achieve them.
The first badge is the South Africa Explorer which can be achieved if you travel to South Africa for the World Cup and announce it to your friends. Can’t make it? No worries, the second badge, Super Fan, is meant for those of us that attend an archived World Cup viewing party. Currently there are 100 parties registered, perhaps one is in your area and the Super Fan badge is within your grasp.
This is not entirely new for the location based startup. In the past Foursquare has partnered with Bravo, SXSW, and various other conventions and special events for specific badges. The marketing and business opportunities for this type of location based marketing is still untapped and being explored by those brave enough to try it out.
In an interesting commented based on a user submitted question, Crowley stated that Foursquare is closely guarding the creation of badges despite the request from small businesses to create their own badges. The purpose for this is to prevent the dilution of the badge opportunities and keep the value high for all users.
