Are you looking for new ways to make money from your online videos, then maybe Adap.tv might be the way forward. Adap.tv empowers online publishers to efficiently monetize and grow their online video business. The Adap.tv OneSource video ad management platform provides a simple, transparent way to manage and serve ads from multiple sources, in many formats, to capture the full revenue potential of online video content. Fine-grained control and detailed reporting help publishers maximize their online video performance. All through a single, highly efficient platform.
Adap.tv works with a lot of advertising option including post roll, pre roll, overlay banners, expanding overlay and post roll banners. Although all of this technology isn’t really new for monetizing videos, Adap.tv seems to have some good options that could potentially really help in your quest for a quality video advertising solution.
Dell has finally launched their new download store. Dell has partnered with French company Nexway to release the download store which offers music, games and software. The Dell download store allows all worldwide users to purchase games and software, but there currently is a restriction on music because of “publishing and licencing agreements with [Dell's] digital music partners.”
The music files will be available from major labels and will include leading artists, all without digital right managements solutions as MP3 files.
The store currently sells the Brit Awards 2009 for £9.99; both Play.com and Amazon did not have the album available for digital download.
Single tracks are available for 79 pence but the user interface lacks the intuitiveness of other available solutions like 7digital.
I have been reading Gigaom a lot lately, which is one of the worlds best technology news companies. Gigaom announced back in November that they will be leaving Federated Media for advertising revenues and move over to IDG. Since this time I have noticed a few key changes at Gigaom and was wondering if the site was being affected by the lack of quality advertising on the part of IDG?
Below is a screenshot of the Gigaom site as seem by a UK ip address.
As you can see from the screenshot Gigaom has been showing a huge amount of advertising from Chitika. These ads seem to just make Gigaom look a lot cheaper and more amateurish. Do you think the look of these ads has been affecting visitors to Gigaom?
I think it must have some affect. I have noticed these ads and from being on Gigaom several times in the last few days they have no put me off from visiting the site and actually just reading the full RSS feed instead.
Adify is growing into one of the largest advertising technology provides on the web. Adify was recently purchased by Cox enterprises for $300 million back in April. Adify provides a unique white-label advertising network solutions.
Currently Adify has some of the worlds largest media conglomerates using their platform to serve advertising, Forbes, The Guardian, Reuters and more. They have over 20 vertical networks that are using their service.
What does this all mean for the average web publisher? Well web publishers are able to opt in to use the Adify platform, then they can apply to join their vertical networks to sell the advertising. Thus, a publisher could have Forbes, Reuters, Break and IDG, all selling advertising for your site at the same time. Therefore, this normally provides a great eCPM for the publisher and gets them a lot more money than they would get elsewhere.
If you are a web publisher looking for a great advertising solution, make sure you head over and check out Adify, because in times of the US Dollar being quite poor, they will be sure to make you more money than most advertising networks.
For a while now I have been running Adphilia and we are only a small site representation company that is slowly growing. We have spent a lot of time trying to source the right Advertising server to meet our needs, but we still haven’t been able to find the right one in my mind. We have toyed with using free ad servers like OpenX or Google, as well as corporate ad servers like Right Media or Doubleclick. This is a post which just outlines what we have found within the company.
Free Ad Servers:
Open X – OpenX is an amazing piece of software that allows medium and large website to control their inventory. It is cost effective because the software is free, however you need to think about the implications advertising will have on your hosting servers, because huge amounts of ad serving can mean very large bandwidth costs. I also find OpenX a little hard to understand when you are first using the serving, plus I’m sure the larger your sites are the more complicated it becomes.
Google Ad Manager – Google Ad manager is a great product but it is built specifically for small publishers. It has a great design and easy to use. The first issue is that you can only use this ad server for small sites, because it is not compatible with any larger ad servers, and you have to put ad code straight into the header of your site. Additionally, I really don’t like the fact that when you deliver your first campaign you have to set it all up the day before it is allowed to be start. Small but bloody annoying.
Corporate Ad Servers:
Zedo – Zedo is very professional company with some great customer service. However, with them we got caught on the first hurdle, cause they were very expensive compared to all the other companies. Possibly, this is due to the great customer service and the results they can bring your sites. However, if you don’t have a great sales team to match what they can offer, there isnt too much point.
DoubleClick – This company just amazes me. Doubleclick seems to be a mish mash of several individual sections of software that has been mashed into one tool. Instead of Trafficking, reporting, billing and account details all in one sections, they seem to have segmented them, thus making it very untidy. However, they are the worlds best ad serving tool and the most used.
Atlas – Atlas, I tried to contact 5 times and they have never even responded to the messages I left. So I didn’t even get past the pricing stage let alone using their service. Typical Microsoft!
After all of these experiments it didn’t really bring me to finding the ad server solution that I was after. Im wanting a piece of software that is easy to understand and us, which doesn’t cost the earth, preferably free and web based. Does anyone know of a solution that I should try?
For the last few months or so I have been using Google Ad Manager to control the advertising on Crenk. Currently the service is in private beta and you have to be invited to join. Up until a few days ago I was using the service, but since have dropped it and I just thought I would write a short article and let every know why.
The user interface within this very simple to use ad server is great. It is very easy to use and even easier to understand. Google Ad Manager has some great targeting tools which you would expect from Google. That all being said the one thing that is completely useless with the service is when it comes to implementing the ad tags into your site. Currently, the only ad tags they offer are in html code, so you need to add the code straight into your websites code and cannot add to another third party ad server. Thus, making it completely useless for the majority of people to use. I know the majority of small sites are able embed code straight into their site, but once a site gets quite large, you normally have several third party networks running. Thus, needing to control these networks with a high end ad server like Doubleclick or Atlas. This option is just not there with Google Ad Manager. I would definitely recommend it to small websites, but if you are either a large website, ad network, network of sites and anything else but a small single publisher, then Ad Manager is not for you!
