Archive for: solution

Yahoo Closes RSS Ads, But This Is Only Small Part of Big Change Coming

It has been reported by the Silicon Alley Insider that Yahoo is closing their RSS Advertising solution.

Not much word on why — a Yahoo spokeswoman provided this statement to SAI:

Yahoo! is closing its Ads in RSS effective February 2, 2009. The beta program, which enabled publishers to place contextually relevant ads on their own site, was available to a targeted group of small online publishers. We have ended this beta program to focus on other more broadly used ad products for our publishing partners such as Sponsored Search and Content Match.

Silicon Alley isnt really sure why Yahoo is making this move. However, here at Crenk we know that this is just a smaller part of the big move coming from Yahoo. I have heard from inside the company that they are going to be closing a lot of departments within their contextual advertising network. Major changes will be coming with the next three months.

Has Gigaom Been Affect From Moving Away From Federated Media and to IDG?

I have been reading Gigaom a lot lately, which is one of the worlds best technology news companies. Gigaom announced back in November that they will be leaving Federated Media for advertising revenues and move over to IDG. Since this time I have noticed a few key changes at Gigaom and was wondering if the site was being affected by the lack of quality advertising on the part of IDG?

Below is a screenshot of the Gigaom site as seem by a UK ip address.

As you can see from the screenshot Gigaom has been showing a huge amount of advertising from Chitika. These ads seem to just make Gigaom look a lot cheaper and more amateurish. Do you think the look of these ads has been affecting visitors to Gigaom?

I think it must have some affect. I have noticed these ads and from being on Gigaom several times in the last few days they have no put me off from visiting the site and actually just reading the full RSS feed instead.