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	<title>Crenk &#187; Socialtext</title>
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		<title>Socialtext 3.0 Leads Web 3.0 Revolution?</title>
		<link>http://crenk.com/socialtext-30-leads-web-30-revolution/</link>
		<comments>http://crenk.com/socialtext-30-leads-web-30-revolution/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 13:50:46 +0000</pubDate>
		<dc:creator>Luis Sandoval</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Socialtext]]></category>
		<category><![CDATA[Socialtext 3.0]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[wiki]]></category>

		<guid isPermaLink="false">http://crenk.com/?p=1067</guid>
		<description><![CDATA[Web 2.0 was a buzzword that has been beaten to death, but for those that still use it know that the technology&#8217;s tools that have connected users through various social networks and other online applications have been what 2.0 has been all about. Pundits speculate just what 3.0 will be, and in my opinion the [...]]]></description>
			<content:encoded><![CDATA[<p><img id="h:v3" style="margin: 1em 0pt 0pt 1em; float: right;" src="https://docs.google.com/File?id=ddx3rb4m_186f7t8jnfv_b" alt="" width="417" height="71" />Web 2.0 was a buzzword that has been beaten to death, but for those that still use it know that the technology&#8217;s tools that have connected users through various social networks and other online applications have been what 2.0 has been all about. Pundits speculate just what 3.0 will be, and in my opinion the next level of the internet will be full blown collaboration across industries, disciplines, crossing borders, barriers, and timezones. The world is quickly becoming a connected society and collaboration has become key both in our personal and business lives. The internet is vital for our own successes and united online will further develop our dependency to one another.</p>
<p><a id="tpkg" title="Socialtext" href="http://www.socialtext.com/">Socialtext</a> 3.0 is an online application that looks to lead the pack in 3.0 technology. This enterprise collaboration tool connects employees within a company, and the company with its customer base in a way that is all in one, and does not rely on jumping from social platform to social platform. Think of Socialtext as a combination of Twitter, Facebook, Wiki, and Blog, all wrapped into one with seamless integration and manipulation to maintain company identity.</p>
<p>In a market that is quickly becoming full of enterprise clones of Twitter and other social networks, Socialtext does have an uphill battle in the market. On their side is the fact that it&#8217;s a one stop shop and some major leaders in the industry have already recognized the importance of such an application such as IKEA, Kraft, Intel, Symantec to name a few.</p>
<p>In an <a id="iz2q" title="article" href="http://www.techcrunch.com/2008/09/30/socialtext-30-blends-facebook-twitter-and-the-enterprise/">article</a> on TechCrunch, they best explain by saying &#8220;SocialText 3.0 has the feel of a technology that emerged in the <a class="zem_slink" title="Open source" rel="wikipedia" href="http://en.wikipedia.org/wiki/Open_source">open source</a>, community-driven culture, yet is now well-positioned for adoption by small and medium-sized businesses that more and more are linking together across corporate domains and between workers, partners, and customers.&#8221;</p>
<p>The idea is to increase productivity and ingenuity by collaborating with your co-workers in a way that does not hinder the day to day operations of business. No more waiting for &#8220;water cooler&#8221; talk to exchange ideas or workout problems, Socialtext 3.0 brings the world within your company to you.</p>
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