Archive for: Social Networks
It seems as though Myspace is trying to get their music product back on track and at the center of this is a new product called Wildfire. Myspace are testing their new Wildfire product, which aims to help bands control all of their social networks.
MySpace Music vice president of Product Roberto Fisher, who shared preliminary details at a meeting held Saturday by the Music & Entertainment Industry Educators Association (MEIEA) in Los Angeles. ”Are you aware of the people that are most valuable to you in social media marketing, to help amplify what you do?” Fisher posed. ”Wildfire is designed to help you understand the tree of engagement that happens in the time that someone does something. So, we can pinpoint in any tree of distribution the people that gave you the most reach when they heard something and re-amplified it.”
So, it’s “where in the trees you should invest,” instead of burning the whole tree with a blowtorch, according to Fisher, which sounds like a refreshingly targeted idea. But this involves a lot of close observation, on a massive scale. Accordingly, MySpace is essentially ‘wiring every single action’ that happens in the social networking sphere as it relates to artists, and then assigning scores to the most valuable ‘branches of the tree.’ ”You can score it all,” Fisher described. ”I can tell you if user A is more valuable than user B. And when you did X, these are the things that caused Y to happen.”
Pingdom has put together some great numbers which outlines 29 social networks that have over 1 million visitors per day. For traffic data, they used Google Trends for Websites.
Note that these numbers are estimates made by Google from a variety of data sources, so they will not be 100% correct, but should still give us a good idea of how the sites compare.
Read the full article here..
Adidas Superstars represents one of the most popular models of the German company; and also is one of the most used today as vintage models of shoes. And now, for their 35 anniversary, they are preparing the Facebook and Twitter models.
Honestly I’m not quite convinced about all the “Facebook” included in this model, sounds a bit too much. On the inside they’ve also included the following “Facebook is a social utility that connects you with the people around you” and “Making the world open and connected”.
The Twitter model seems a bit better; they’ve included the Twitter bird logo and the original color used by the micro-blogging web app.
Massive social networks like Twitter demands, for normal users and companies, not only using it but also maintain several accounts, publishing a lot of information and also brand monitoring. For that, SplitTweet is the tool.
SplitTweet is a simple and free web app which will provide you a single place to handle several Twitter accounts with all the necessary information of each: Replies, direct messages, favorites and the most important one brand mentions features, which experts in social media can use it to monitor the behavior and popularity of their brands.
SplitTweet also provides a simple dashboard where you can monitor all the important activity around your accounts. Another important feature of this web app is the possibility to automatically tweet the same in several accounts.
It also have a Desktop App for Mac.
Envolve created and offers for all web admins and companies who are trying to push up their web sites the way of integrating Facebook-like chat functionalities.
Facebook is making a large impact in the world, no news there; social networks and sociability is changing, also the market and possibilities around there. Windows Live Messenger had a big impact a while ago because the popularity of Facebook: People prefer the Facebook chat instead of using Microsoft’s application.
Envolve offers the service to use in your site similar chat functionalities used in Facebook for your visitors. Even more, Envolve service delivers also some extra functionality we don’t find specifically in Facebook’s chat:
Real-time translation. For chatting with people in a different language.- Shareable chats. Each chat has a custom short URL. Friends and followers can use it to join in or view the chat later.
- Statistics. View real-time statistics and read old chats that have occured on your website.
- Private and public chats.
- Drag-n-drop. To invite another user to a chat — public or private — simply drag-and-drop their name or picture into the desired chat window.
As we said, this is a service provided for Envolve and no, it is not free. The pricing depends on how many visitors currently have: Starts with a “basic” plan at U$S7 per month (up to 5K visitor per month); and the “platinum” plan at U$S89 per month (handling over 100K visitors).
More info about pricing here.
Matt Mckeon prepared a very interesting report about the evolution of Facebook’s privacy regarding the contents on each profile. The cool thing about it is that we can analyze with pretty straight forward images.
(The site contains an animated image showing the report, which does not work with IE)
Should not surprise us that the largest social network site ever gets a lot of attention when there are some changes in their usability and how the information or content is displayed in the Internet; after all Facebook represents the identity of millions today, not only people but companies as well.
The report basically takes the changes introduced over the years in the default privacy settings for Facebook user’s personal information and Facebook Terms of Service. The type of “personal data” analyzed here are: likes, name, picture, gender, birthday, friends, networks, wall posts, photos and extended information (like school, college, family members, etc).
Cisco completed a very interesting report regarding social networking sites and companies. Taking several countries as reference, around 52% of organizations block social networking applications and collaboration tools; with the main differential in India, where the 96% IT administrators and decision makers block this content.
The complete study took 10 different countries around the globe, and the main reason for organization to block any of these applications or tools reside in security matters or in the “lack of education with these tools”.
But that’s not all, the study also shows that around 50% of the users actually ignore company policy and 27% of those admit that they usually get a workaround by changing some settings to get access to those sites and applications (I’m pretty sure that the 27% is a lot bigger).
Around 2023 users and 1021 IT administrators and decision makers completed this research.
What about your company? Do they block some content or applications to end-users?
A study made by health experts indicates that Facebook is linked to the raise and resurgence of sexually-transmitted diseases in a large area in the UK.
“Social networking sites are making it easier for people to meet up for casual sex.” says Professor Peter Kelly, director of public health in Teesside. The study remarks that one of the diseases that increased lately in this area (Sunderland, Durham and Teesside) is syphilis. Professor Kelly said “Syphilis is a devastating disease. Anyone who has unprotected sex with casual partners is at high risk. There has been a fourfold increase in the number of syphilis cases detected with more young women being affected.”
The particularity of this area is that, shown in the report, people that live there are 25% more likely to use social networking sites that the rest in Britain.
Ok, I can see some kind of link between social networking sites and having “casual sex”, but still the decision for people to meet strangers and not having the necessary sexual precautions, still is a matter of the people involved and not the actual site.
Pingdom is a great service and they have put together another great viral article.
Facebook has announced that it now has 400 million active users. Just one year ago Facebook had 150 million users, so 2009 was an incredible year for the social media giant.
There can be no doubt that Facebook is pretty much unstoppable at the moment, a real juggernaut.
I personally don’t know what all the craze is with boxes that apparently do what my laptop or desktop can already do, but they just can’t seem to make enough of them. I was first introduced to the Chumby, which was a device that I just saw no use for. I thought it would have been a nifty idea like ten years ago, but nowadays with mobile devices as they are, it seem irrelevant. I’m sure Chumby owners are happy with their purchase, and I don’t want to take anything away from that, but beyond the novelty, I didn’t see the need.
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