It was a week ago today, that Pownce lost it’s bounce. Co-founders Leah Culver and Mike Malone took their team with them to work with the company that acquired Pownce, Six Apart, on a new micro-blogging platform called Motion.
Pownce launched with wild-acclaim, supported by the founder of Digg, Kevin Rose, it seemed to have all the necessary features to put it toe to toe with Twitter, photo and video sharing, status updates and a delightful interface. It just never really took off, despite being more stable than Twitter.
What does this mean for other micro-blogging sites?
Twitter, the biggest micro-blogging site thus far, recently shook off a $500 million offer from Facebook. And rightly so. As pointed out by Cnet’s Rafe Needleman, “…when it comes to business philosophies, the companies do not mesh. And I’m not just talking about the well-reported SMS expense that Facebook would take on if it integrated Twitter. More than that, Twitter’s stated revenue plans don’t work for Facebook.”
Twitter, one imagines, see themselves as fighting in the same field as Facebook, but on the other side of the fence. They are competitors, but not competitive.
The likes of Tumblr and YouAre are the main rivals to Twitter’s crown. How will these guys possibly stand up to fight with a company that can brush off a bid of half a billion dollars?
The key thing is to offer user friendly tools, such as sharing photos and videos, which Twitter just doesn’t do at the moment, unless you’re a fan of the tinyurl. Secondly it’s important to make it easy to sign up (box ticked) and to make it easy to encourage your friends to sign up and be a part of the action.
My problem with a lot of the newer micro-blogging services is that they’re falling into the trap of being too customisable. Look at Facebook’s wide ranging apps – how many are actually useful in our day to day lives and make a difference to the way we communicate? Very few. Similarly with Bebo and Myspace – the integration of new and exciting things to put on your page is exciting for a moment, but nothing more.
If Twitter is to be ousted, or at least equalled, competitors will need to find niches that they can cling on to and exploit. I see Tumblr as being a brilliant way to share photos for example – the message boxes are just large enough for a high definition image to be shown clearly, but not at a size that will set your PC into meltdown.
It is this specialisation that will see each service acquire a following and then grow as that group develops a culture unique to them. All these different cultures will eventually begin to intermingle as users being to find each service useful for different things and then telling their friends to join them on xyz.
It comes down to talent in the end however. Six Apart will have known all along that they were really just after the Pownce team, and not their name or platform. The biggest challenge facing all of the micro-blogging services will be to hold onto their key staff, thinkers and doers alike.
Social Networking, at the moment, is a philosophy that is becoming increasingly tangible, but not ingrained in mainstream culture as Facebook currently is, yet.
In recent months the number of social networks has grown exponentially. At the beginning of this boom there were obvious leaders in the market, networks like MySpace and Facebook come to mind. In that time there have been a lot of networks looking for their place online, attracting niche groups from within the online community. Other networks were developed that had entirely different purposes, but still remained under the guise of a social media tool such as Twitter, Yelp, and Digg to name a few.
Everyone can see that at some point all this development will culminate a scenario where thousands of networks will be fighting for the dominant number of users, the smaller networks either dying out or being bought out. We saw this in a recent purchase of Pownce by SixApart, whose plans are to disable the service, but acquire the users via another service that will undoubtedly be under the sole development of SixApart. Users are given the option to transfer their data, but ultimately there is an example of services being absorbed by larger offerings due to the over abundance and saturation of the market.
Facebook Connect is now becoming the new battleground for social networks. The face of the war for users is changing, and MySpace and Facebook are battling for dominance. Luckily for users, we will ultimately benefit, and the winner is yet to be determined.
Facebook, In It to Win It
Facebook Connect was announced mid-summer with an expected launch of 24 partners on board. The concept was to create a portal by which users of Facebook could sign on and using their profiles, access data on other social networks, all without leaving the Facebook platform. By allowing users to port their profile data to third-party Web sites, several opportunities become available to the user.
- You can leverage your identity across the web in trust environments for ease of use
- Take your friends across various networks ensuring trusted social context anywhere you go
- The piece of mind knowing that the privacy settings you set on Facebook will go with you as you cross the boundaries into other networks
- Actions you make on partner sites will be shared with your friends on Facebook, keeping them in the know about what you like, what you’re doing, and what you find interesting
The idea of the project is to create a deeper, enriching experience using Facebook as the anchor for all your social media experiences.
What’s In It For Partner Sites?
The curious thing anyone would ask is why the networks would come together in such a way that their services rely on large sites like Facebook? For starters, the instinct to survive as to be at the top of the list. Networks are competing for users, all of them hoping to break out and be the leader in their respective niche. Secondly, by partnering you ensure that the millions of users that Facebook states they have will eventually bleed over onto the partnering network.
For example, by utilizing Facebook Connect a user and sign in and perhaps read about Digg. Wanting to be a part of the Digg community the user only has to select the partner and the profile data will port over to the Digg profile creation page instantly making it easier for the user to begin their Digg experience. The benefit is obvious ease of use, but also new users, and the power of link backs which gives the social sites their traction. By sharing contact lists, you increase the power of the network and Facebook benefits by being the hub for all of your social media access.
Currently MySpace is also fighting is also in the fight for your time, your identity and your data on the social networks, but Facebook has come out of the gate with very powerful alliances.
I’m curious to see the outcome of this online competition from two of the largest social community sites on the net today.
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