BuySellAds.com: The Advertising Marketplace: Blog Orientated

By Steven Finch on Thursday, May 29, 2008

6 Comments

Filed Under: Blogging, Web Apps

In the last few weeks a new advertising service has been slowly emerging and has signed some of the power blogs around the blogosphere already, that service is BuySellAds. I came across their service a couple days ago via BloggingTips, and thought I would let all our readers know about their service.

Buysellads are basically an advertising marketplace or a serlf-service platform which allows publishers and advertisers to meet in one single location and automate all of their advertising needs. The platform itself is not overly new, because it has been done in a similar way by Adbrite for many years now. However, that being said Buysellads is blog specific at present and has a more professional and better layout style than Adbrite.

Currently Buysellads take a 25% cut from all advertising purchased across their platform, which isnt niether high or low, because more of their competitors charge in the region of 20-30% as their standard fees, eg Blogads.

Buysellads does I think have a better understand of what is required when it comes to blog advertising. On the publishers individual pages they have details stats like alexa ranking, compete ranking, delicious, technorati and inbound links. This allows the advertisers to gain more of a feel about the popularity of a site.

Publishers can set the number of ads which will be displayed in an ad zone and you can also sell more ads than are being displayed and simply put the ads in rotation. All ads are sold on a monthly basis and you can decide yourself whether banner ads use the nofollow tag.

The entire system is automated, thus allowing advertising to interact where appropriate, and allowing publishers not to have to worry about controlling advertisers schedules, invoicing, credit control, etc etc.

BuySellAds is still in a beta stage at the moment however the standard of websites seems to be very high so don’t be alarmed if your blog isn’t accepted (sites are reviewed individually). Current sites already using the service, bloggingtips, freelance switch, psdtuts, logopond and cssmania.

Im thinking about trying our Buysellads for myself so I can let everyone know if they perform or not. Should I try to get into their beta?