I have been looking at our advertising page over at BuySellAds and have been wondering why stats over their estimates only 18,000 impressions when my Google Analytics says 51,000? I know with BuySellAds it take sometime to build up the stats, but our ads have been on the site for over a month and they still havent increased up to its real level.
I have been receiving a lot of emails lately from webmasters using Technorati Media as their ad network. Techn0rati is a blog search engine which launched an ad network back in June last year. At the time it was very big news, because Technorati was losing its way a little bit and also traffic at the same time. Thus, they launched Technorati Media which would open up a new revenues stream. At the same time Technorati purchased AdEngage which would be the backbone of the Technorati Media platform. AdEngage is a basic self service advertising platform which deals in CPC display advertising.
Anyways, Technorati Media launched their ad network with a lot of media attention and were offering some amazing CPM rates, in which was going to entice a huge amount of small and medium blogs. However, now since the economy is in a bit of a decline ad revenues have dropped but this is nowhere near the amount Technorati Media’s CPM rates have dropped.
I’m not too sure what Technorati Media is trying to achieve because using the current model they have for advertising, I’m sure they will be in a huge amount of trouble come the end of 2009. The economic crisis is not going to be fixed over night and it will take a couple of years to sort itself out, so Technorati please think of another advertising solution. CPC campaigns are great for advertisers because they get an instant return on investment for their money, but CPM is great for publishers because they can see a return on their investment. Technorati Media is struggling even to sell CPC campaigns even with some great sites on board, so this spells big trouble!
Disclosure: Im CEO of Adphilia which is a site representation company.
AIMcrm is an on-demand web-based software application to manage the handling of sales leads (essentially lead management). There is also the ability to sell leads (lead aggregation business). AIMcrm provides a highly customisable interface and is one of the most promising sales management software tools on the market today. Other key features within AIMcrm include campaign management , sales force automation, sales team management and CRM reselling.
I know AIMcrm is probably not as good as SalesForce or SugarCRM, but their allround software and interface can really aim to compete with the big boys in years to come. Im not too sure however if they should have gone with a paid model or actually provided the software free as does SugarCRM and ZohoCRM. This way they could just add an advertising script into the software in which could bring them a lot more revenues than just a subscription. Additionally, they might need to do a bit of work on their website and make it a lot more professional and a little less 90’s.
Apart from all that make sure you check out AIMcrm because they do currently provide a great piece of crm software. It might be free but then again it is a lot more affordable than SalesForce.
Apple iTunes has always been so popular and with the launch of the iPhone iTunes has gone to the next level. Every single day Apple sells millions of dollars in the iTunes store just for iPhone applications. With so many applications being launched everyday how do you keep up? Additionally, I have always wondering how much money these applications are making developers and which applications are actually popular.
Today I stumbled across a great new site called AppShopper. AppShopper is a huge directory of all iPhone and iPod Touch applications and allows users to search through apps, find out how much they cost, and find out which applications are actually selling.
Additionally on the AppShopper blog they have great insights into applications within the app store and also all kinda of application related news there is. So if you are looking to easily find applications within the App Store, dont head over to iTunes itself, head to AppShopper.
Digg has to be one of the biggest web properties currently on the internet, with one of the most loyal communities. However, they seem to be able to grow the community, add on new features, turnover good revenue figures and get millions of pageviews, but they simply can’t sell their company to anyone!
Digg has been trying to sell for the last 6 months and yet no one is actually biting. They currently have a Microsoft as an investor and running their ad campaigns, plus they have been in talks with Google for an acquisition, but how come they cant finalise anything?
Is it because the $300 million price tag they are after, it just too out of reach? Is it because the big conglomerates aren’t too sure how they are going to fit the Digg technology into their search engines or portals? Is it because Digg has such a strong community base, any acquisition will just kill the site?
Im hoping to find out why the average person think Digg cant sell.
