My Journey with Blogging! and Why I’m Writing on Here

For a long time I have been writing different kinds of blogs online. I started a blog focused purely on technology back in 2006 – it was called Crenk. After two years of running Crenk it was doing really well – it got to a million readers every month and things were great. Then Google changed their algorithm and overnight it went from a million readers a month to about ten thousand.

 🌏 End of the world!

Everything I had built for the past two years were gone in an instant!

A long time after that I decided not to write a blog. I thought it was futile!

However – we were starting a new company that would in 2008 and we really need to grow an audience – but we had $0 marketing budget. The only way we were going to drive an audience to our site and keep them there was to produce a strong blog! It had no extra costs – was based upon time and quality of content – and allowed us to drive people to find our site instead of us having to find them (this was the same time Hubspot coined the term – Inbound Marketing!).

 ✍️ This was the start of the RouteNote Blog

The RouteNote blog took a year or two to really start to grow, but it helped us drive the majority of new customers to our service in the early years! It was hard going and long hours and I was the only writing on that blog for the first 4 years or so.

The RouteNote blog now gets over 250,000 new readers per month and drives a large minority of all signups still on the main RouteNote site. Its invaluable and by far the best investment I ever made!

That brings us to now…..

I still own Crenk and write on there from time to time, but it isn’t the same product as it used to be. The RouteNote blog has gone from strength to strength and now has 3 fulltime writers there.

and I have started writing here….


Im still not entirely sure why.. If I write articles on Crenk I will get a lot more SEO and a lot more natural readers, but it has always been focused on Tech. I wanted a place that was mine – somewhere I could share my thoughts (not matter what the topic). I don’t really care if lots of people read articles on my site or not – I’m writing on here purely for the love of writing …. and I find it really helps me to express myself and to my ideas out of my head!

So expect a lot more articles (a lot are going to be random).


Creating a Brand is Hard and It Takes at Least 5 Years!

The other day we official launched RouteNote Create under the RouteNote umbrella.

RouteNote Create was originally intended to be a standalone product – but I learnt a lot about starting a brand over the past 12 months and it is getting harder and harder with time to build meaningful brands online. The landscape and places you need to be visible are getting larger and larger and it’s very difficult trying to keep them all up to date and heading in the same direction with the same branding, tone of voice and message.

Note to self – If you are going to build a brand – then make sure it focuses on a new customer type and expect it to take at least 5 years to really show fruit!


Can Certain Music Distributors Send Music to Stores / DSPs Faster Than Others?

Short Answer = No

All music distributors (RouteNote, CDBaby, Tunecore, etc) take the same amount of time from the moment a track leaves the distributors server and is packaged to be delivered to a DSP (Spotify, Apple Music, Amazon, etc). On average the DSPs will take between 24-48 hour to ingest the content once it is uploaded to their servers.

The ONLY way a music distributor can speed up the process is by pushing tracks through its internal moderation process faster.


Will I get a copyright strike if I submit my song to RouteNote or CDbaby after I upload it to my YouTube channel?


Within these platforms you should be able to whitelist your artist channel or even have your artist channel in their Networks.

In some cases you might be claimed, but all you need to do is to dispute the claims or talk with the support teams at these services and the claim will get removed immediately.

Music Tech

Free Spotify Music Distribution within 48 Hours!

There are a growing number of musicians and labels all over the world that would like to get their music live for Free in Spotify! Music distribution to Spotify and other services can take some time and the vast majority of them have poor customer service – however, you should check out RouteNote.

RouteNote is a very large music distribution service that allows artists and labels to get their music live in Spotify and other stores for free within 48 hours. This is outstanding!

RouteNote is free to create an account and artists can upload for free and keep 85% of the royalties with monthly payments straight into your Paypal account or International Bank Account.

Im a huge fan so click here to take a look for yourself!

Business Tech Music – Release Financial Figures for 2019 – $9.5m Revenue – $10.9m Loss! is a new music upstart that has been getting a lot of press of late. has just released their official 2019 financials and it’s very interesting reading.

Revenues = $9.5 million USD

Profit / Loss = $10.9 million USD Loss

Staff = 49 staff

Cash Liquidity = 208%

This basically means that Amuse will need to raise another round of Venture Capital within the remainder of 2020 or start of 2021 to be able to survive.

Source –


Can I upload music to Spotify without having a record label?

Yes of course. Take a look at RouteNote.

RouteNote has a FREE option for all artists and labels. Any artist or label in the world is able to upload their music to the worlds largest music streaming services and download stores with no upfront costs.


How to Submit Your Music on Sony Music or Universal Music Record Labels?

Universal Music and Sony Music don’t have an official website and app for submissions at present. They have always selected music based on their A&R team who keep a close eye on artists and platforms all over the world and then select the artists that are performing well.

If you want to be a major label artist you should focus your efforts on building your own fan base to start and getting your music into the world’s largest stores and streaming services via a platform like RouteNote.


Should I Copyright my music before putting it on YouTube?

It’s not required.

Copyright for music is technically given automatically when you create the track. You don’t have to register it with any organisation across the world to “get the copyright”.

Thus, after creating a track I would look to release the track on YouTube, Soundcloud and into all music streaming services (which you can do for Free via RouteNote).


Is it Free to Upload to Spotify?

Yes. RouteNote is completely free and allows any artists from anywhere in the world to upload as much music as they want to the worlds largest stores and streaming services.

  • Free to uploading unlimited to music to the worlds largest stores and streaming services
  • YouTube Content ID, Facebook Content ID and Instagram included
  • YouTube Networks
  • Distribution in China and other emerging markets.