Archive for: revenues

Thanks to Our Sponsors and Partners for May

I would like to thank all of our sponsors and partners for the May. May has been a very exciting month here at Crenk. Crenk released a new theme for the site in which we are constant working on providing the features that our readers want to see and use. Our traffic has really stepped up and we have seen some great results for this and our RSS readers. Plus Twitter is at an all time high and on the rise.

Please follow us on Twitter: http://twitter.com/crenk

Please subscriber to our RSS feed: http://feeds2.feedburner.com/crenk/feed

At Crenk have also hired a fulltime writers to the site who will bring in a lot more quality content faster. Welcome Luis and Augusto.

Luis is a writer who has been working on Crenk for a long time and now he has taken the plug into fulltime journalism. Luis is based in the USA and will be bringing our readers some of best and newest startups from that part of the world.

Augusto is a computer geek and fan of the latest technologies, specially those within IT. Augusto has worked as an IT consultant and operations manager for a couple of years. Microsoft Student Partner, MCTS and MCITP.

If you are interested in writing for Crenk then please get in touch and we can see if you fit the bill.

Thanks to our Sponsors and Partners

Adphilia – Adphilia is our CPM advertising partner. Adphilia has really help us develop a constant income stream which allows us to grow our team and site. The advertisers Adphilia provides are top quality and the results have been great.

RouteNote -RouteNote is a digital music distributor that is send artists from all over the world to the leading digital music stores (iTunes, eMusic, Amazon).

Popurls – Popurls is the original single page news aggregator. Popurls is the leading destination to find out what is happening in the world of technology and other topics by simply just visiting one page.

If you would like to become a sponsor or a partner with Crenk then please don’t hesitate to get in touch with any ideas you might have.

Top 10 Video Advertising Networks To Help Your Monetize Your Video Content Online

There are so many place out there these day that want to help you make money from your online videos. Here is a list of top video ad networks in the marketplace at the moment.

Auditude is a new video and advertising platform that has just received more funding. Auditude is an end-to-end solution for premium video. For websites we’ve built an ad platform for managing complex video monetization rights, for content owners we empower widely syndicated video while maintaining control over your assets and advertising, and for advertisers or networks we provide scale in premium video.

Brightroll is the first premium video ad network, and the most comprehensive. With this widely distributed platform we’re able to maximize the value of your available inventory. We have aggregated the largest portfolio of highly branded and large volume video advertising on the Internet. With this widely distributed platform we’re enabled to leverage content, demo, context, behavior, and traffic volume for the benefit of our advertiser and publisher partners.

Videoegg serves ads, you get paid every time a user engages with one of our rich media ad units on your site. Everyday Videoegg delivers millions of impressions to users across leading social networking environments, video sites and gaming applications. We develop rich user profiles that enable advertisers to start with the right audience. Our unique video advertising formats and targeting approach deliver higher engagement rates for brands and more relevant ad experiences for consumers.

Roo Media is now KIT Digital. KIT Digital is a pioneer provider of video distribution solutions in online, mobile and set top box environments. We provide strategic, technology and content services that connect our clients brands with their target markets, in an ROI positive manner.

Brightcove is an on-demand online video platform. Designed for use with professional websites, Brightcove provides everything you need to publish and distribute online video. Working with professional video has never been easier. Harness the full potential of your content through innovative and flexible online video advertising options. By integrating with leading ad servers and custom 3rd-party ad solutions, you can stay focused on your ad strategy while we handle the technology.

Adap.tv empowers online publishers to efficiently monetize and grow their online video business. The Adap.tv OneSource video ad management platform provides a simple, transparent way to manage and serve ads from multiple sources, in many formats, to capture the full revenue potential of online video content. Fine-grained control and detailed reporting help publishers maximize their online video performance. All through a single, highly efficient platform.

YuMe is a large video advertising network, representing over 400 premium video sites with over 500 million monthly streams. We are unique in that we are both an ad management platform for publishers plus a video advertising network that provides advertisers with the audience scale and premium reach they desire.

Tremor Media is a leading global online video advertising network, providing Fortune 1000 brand advertisers with the reach and scale of more than 1,400 top-tier publishers. Tremor Media can work with you to monetize your site’s traffic with higher CPMs than any other ad network. In addition to our revenue solutions, Tremor Media provides cutting-edge technology for Web publishers that are ready to grow their business through online video advertising. Our Acudeo video monetization platform enables publishers to leverage their video assets and effectively manage their in-stream ad delivery, creating new, high value inventory.

Husky Media allows publishers to generate revenues by placing videos into its own new overlap window and then sells the backgrounds as advertising. Husky works with any video player and doesnt require the videos to be your own, you can make money from any video played on your website.

Adotube is a publisher-centric online video advertising platform that enables you to generate revenue by showing brand-name ads in your video content. Monetize your video content with unobtrusive targeted advertizing. You are in control of the presentation styles and video advertizing types.

Trafficspaces: Self-service Ad Management Platform

“Oil is to the global economy what advertising is to the web ecosystem. Cut it off and the whole thing shuts down”

That quote came from a renowned scholar at my former university in England.

My name is Niyi and I’m the Founder of Trafficspaces (I’ll get to what Trafficspaces does in a second).

Focus on that quote. It is quite seems particularly poignant in the current economic environment. It seems like no matter what we do, our dependence on oil just seems unassailable, even to our own detriment. It seems to me like we have a love-hate relationship with the “black gold”. Without it, we can’t seem to power anything. In fact, without it, we’ll all probably lose our jobs!

Advertising is pretty similar. Many people dislike ads on websites (especially the annoying banner ads) but unfortunately, the truth is that without ads, most websites, blogs, will go out of business and mass-appeal tools like the Google search engine, Gmail, Facebook, and possibly even Twitter will be unsustainable. I shudder at every “Catch the Monkey” ad like everyone else so I’ve been particularly intrigued to discover if there is a middle ground somewhere – something that gives publishers more control over what appears on their site and doesn’t leave them short-changed by some dodgy, fly-by-night ad network.

My team and I have just created a new ad management platform called Trafficspaces. We’ve solved three common problems:

1. Losing potential advertisers

“If you build it, they’ll come”. So true, but if they come and they are ready to pay, and you are not ready, they’ll leave (and may not come back). Way too many potential advertisers are lost because publishers expect them to fill a form in order to advertise. Where is the automation?

Imagine if you had to call an airline over the phone in order to book a flight, and there was no Expedia, Orbitz, Ebookers etc. It will be a pain and the airlines will make less money.

The solution – provide your own self-service system to process payments, and help them get started at their convenience. Facebook and Myspace have spent millions doing exactly this. Most publishers can’t afford to do and that’s were Trafficspaces steps in. You can get your own white-labelled self-service ad platform from $4.99 a month.

2. Earning way below potential

I once spoke to a very large newspaper firm who relied mostly on Google for ads on their website. They received a $5,000 check every month from Google and they weren’t impressed. It turns out that their site generates about 10 million impressions per month and understandably they felt short-changed. “I wonder how much Google got paid by the advertiser” ranted their Online Editor.

Recently, Michael Arrington of Techcrunch mused about dumping his long term partner Federated Media because his advertisers (who had to go to Federated Media’s site to place ads with Techcrunch) were spending a disproportionate proportion of their budget with other sites on FM’s network. Basically, if Techcrunch had its own self-service system, they’ll keep more of the advertiser’s budget.

The point there is that publishers need more control. The traffic that cannot be filled by your direct sales, or through your self-service system can be sent to Google or any other ad network. This is particularly important for those who get a lot of site-targeted ads. That is the best way to maximize your revenue.

3. Managing ad operations easily

This part is actually quite important because a lot of publishers I know don’t want to get bogged down with the intricacies of monitoring ad campaigns, optimizing the ads, and preparing reports. They don’t want the complexity that comes with OpenX. They just want to approve the ads with one-click and forget about it. “Keep it Short and Simple” as a close friend said to me. If you are one of those publishers, then Trafficspaces is for you.

Conclusion

Our goal was to give publishers more control. More control over what appears on their sites, and more control of their revenue. But most importantly, it had to be done through a system that was easy to use. The response so far has been great.

If you want to try Trafficspaces out, visit www.trafficspaces.com

Digg Making Huge Changes and Maybe Finally Heading Towards Profit!

Digg has finally made some critical changes to the way they are doing business. It has been reported by various sources this morning that Digg has fired about 10% of their staff and are hiring a direct sales team. I know this statement is probably bitter sweat for some of the employees fired, but Digg really needed to change the way they were doing business or eventually everyone there was going to be out of work.

This all comes on the back of BusinessWeek recently disclosing that Digg’s revenue was just $4.8 million in 2007, and through the first three quarters of 2008, $6.4 million. These results meant that they lost about $2.8 million 2007 and $4 million in 2008.

Digg are making these changes for one reason and that is to find a buyer! In my opinion Digg has to make a profit to have any chance of a acquisition. I think the team Digg have really taken the site as far as they can, because they had so many opportunities to implement Digg into a white label solution which would bring in million in license fees, but they were too busy trying for an acquisition based upon heavy loses. Is it just me or does this sound like a stupid business model. I know these days most tech startups don’t have a business model when they first start and they seem to be very reluctant to even add some advertising to at least generate some revenue. In this current climate that kind of business acument really doesn’t boad well for an acquisition!

Top Bloggers: Monthly Income List

Tom over at the income diary has been keeping track of all the incomes from some of the worlds top bloggers. These income lists have always interested me, because I just dont understand why people actually believe these stats and think they can emulate them. The blogs dont seem to explain what sites are fully involved to make this income because with some of them it is from their own blogs, but others its from numerous blogs. I also reported about this topic back in December to work out if you thought these figures were fact or fiction. Im still not convinced either way.

The top bloggers by monthly income: