We’ve all been sitting in the office, relaxing at home or on the bus and decided to check the old e-mails. Low and behold there’s one from your old buddy Jeff with a link to a YouTube video. What the hell, it’s not like your busy or anything. So you decide to give it a try. It turns out to be one of these one hit wonders that have their fifteen minutes of fame before being forgotten about and dissolved into the abyss.
Well now YouTube is going to form advertising partnerships with the makers of the videos. For example, David Devore filmed his son all loopy after been given sedative by the dentist. The video got over 28 Million views with the creator getting over $10,000 in ad revenue – that’s not exactly chump change for what you thought would be a funny video for friends and family to enjoy.
I think that this is actually a cool idea. It will keep people posting on YouTube and it may inspire creativity. But for the most part it’s an internet giant giving some of its haul back. YouTube didn’t really have to do this – they were perfectly comfortable where they were being the internets largest video provider. Maybe they’re softening the blow for a huge bombshell?!
In the last week or so we have been really taking a keen focus on music streaming service and even posted a specific review about MixTurtle. Today we have come across yet another music streaming service that might be worth a look. This new streaming service is called Just Hear It. Just Hear It has been created by two college students Nicolae Ivanescu and Cosmin Panait.
Just Hear It is very similar to MixTurtle, Seeqpod and Songza. It lets the user search for tracks that are online and add them to a playlist. Just Hear It claims to be completely legal, following DMCA guidelines, and paying royalties to all of the major performing-rights organizations, like ASCAP, BMI, and SESAC. In the future, Just Hear It aims to negotiate licenses to share revenue with labels.
After playing around with the site it still seems to have the same issues as Seeqpod and Songza, every now and then you will find the track that you want to listen to, but it simply wont play or the file is corrupted or incomplete. Im not really too sure if there is anything more annoying than setting up your playlist and half the songs playing.
However, because Just Hear It claims to be completely legal, I’m very curious to see how this business develops. They need to have a very strong business model and I’m guessing that will be based on advertising revenues.
I have been reading Gigaom a lot lately, which is one of the worlds best technology news companies. Gigaom announced back in November that they will be leaving Federated Media for advertising revenues and move over to IDG. Since this time I have noticed a few key changes at Gigaom and was wondering if the site was being affected by the lack of quality advertising on the part of IDG?
Below is a screenshot of the Gigaom site as seem by a UK ip address.
As you can see from the screenshot Gigaom has been showing a huge amount of advertising from Chitika. These ads seem to just make Gigaom look a lot cheaper and more amateurish. Do you think the look of these ads has been affecting visitors to Gigaom?
I think it must have some affect. I have noticed these ads and from being on Gigaom several times in the last few days they have no put me off from visiting the site and actually just reading the full RSS feed instead.
