Cook like Julia Child with Google Recipe Search
Google has recently rolled out an intriguing recipe search engine which promises simply to provide dishes based on available ingredients on hand, as well as the number of calories that readers wish to expend, plus the amount of available preparation time. In the left side bar, the recipe feature can be found and will afford searchers the obvious option to zero in on more specific results like locating a recipe for chicken and dumplings, stipulating one which does not include flour, plus contains less than 400 total calories.
Surprisingly, it would seem that somewhere in the area of one percent of the searches on Google may just be for recipes and Google’s new and innovative vertical plans to bring about an experience that causes it to be simpler for cooks everywhere to locate tasty recipes on the internet. Remaining true to Google’s search roots, they’re not disclosing any actual recipes in their search results, but they do link to great recipes on relative websites such as the Food Network and Epicurious.
Clearly, however, the genuine originality would be much less obvious in the fact that the whole search has been constructed upon controlled data, which Google’s webmasters have built into their webpages with considerable utilization of markup code that appears to be imperceptible to human beings, however it is exceptionally valuable to technology. The inherent aspiration of the supposed semantic web was constructed on the premise that most all web pages would be packed with an abundance of essential tags such that search engines are enabled to parse any particular webpage in order to gain knowledge of anyone’s e-mail address, or to discern precisely what a particular business’s hours of operation are, simply by quickly reading the core code, which is completely hidden within the browser. Google’s product management search director, Mr. Jack Menzel, stated recently that this can be a difficult issue with the existing web.
The fantasy of a controlled web has been almost impossible to put into practice as basically it necessitates synchronization on construction specifications and then also requires that webpage architects take enough time to denote their pages in convoluted XML. A much more working class effort, in the form of Microformats, has enjoyed a great deal more triumph by focusing in on just a few types of data and innovatively using HTML to make simpler the basic publishing of the meta-data. Now a typical search engine is constructed in its entirety around webpages that are utilizing microformats, as well as other controlled data, for the first time. The majority of what has been stopping publishers from utilizing this type of data is similar to the chicken and egg issue. They don’t want to incur all of the bother of adding primary controlled metadata to a webpage when it may not be of any use to anyone. Hence, if there were none, why on earth would anyone expend their money and time attempting to locate it on the web?
In Jack Menzel’s estimatation, there are only a few hundred recipe sites that currently wrap the recipes that they publish in meta-data, however they do, in fact, consist of major players such as Epicurious and the Food Network. In addition, he is hoping that Google’s recipe search engine might cause developers to design simple means for bloggers to do so as well. However, Menzel is stressing that this has got to be an easy process and that Google definitely does not wish to force hard-working webmasters to do any work unless it will increase traffic.
So, Google is venturing into the kitchen now with Google Recipe Search to bring a tastier world to all of us.
Guest post by: Heater Marie Brown writes for the baristatraining.org blog and contributes hypoglycemic recipe ideas. It’s her non profits blog she uses to offers free tips to help people become a barista and find the best barista courses online. She worked with Starbucks as corporate trainer.
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