Yesterday I was having a great conversation with Marshall Kirkpatrick (Vice President of Content Development at RWW, not sure what that means) about how to get your blog noticed in the current environment. The discussion started with me posing the basic question “how can I get my blog noticed because we seem to be producing very good content but not getting the rewards”?
It was first mentioned that Problogger is the best source for this information on the web, however I have been reading his site for many years now and most of the content seems to be getting a little reproduced. Additionally, Problogger talks a lot about social media and how to use it to your advantage, but these days everyone has been reading those articles for year and most bloggers use StumbleUpon, Digg, Mixx, Buzz and other very proficiently. If most bloggers are using these tools to their advantage then you still have the same issues, how to stand out from the crowd?
I know that here in Europe a blog that has been on the rise lately is TheNextWeb, but I know these guys have been writing that blog for several years now and they also have one of the best technology conference on the mainland of Europe. Therefore if I want to improve my readership it is a little difficult to just start a conference, or is it worth adding some add-ons to the site such as job board, marketplace or others?
Content is also a major player in this issues, cause most good bloggers say that content is king. However, I think that content is king when you are either a small blog or a large blog, but definitely in the middle content isnt king and it is all about promotion and push.
This is main problem with web 2.0, noise! Currently, there is just simply so much noise in most niche’s, so why instead of writing individual sites and keeping a little revenue, maybe the plan should be to join forces with other blogs and create a larger blog and take a smaller slice of a much larger pie.
I propose this question to you, “how can I get my site to stand out from the rest, especially considering we produce amazing content that is much better than the majority of our competitors”?
Never before have we as a global community ever felt so connected as we have in the past ten years. We have grown from gatherings, town hall meetings, forums and message boards, internet chat rooms, to social networks. I host a podcast over at Tech in Twenty, and we’ve discussed the growth in popularity for social networks and how niche interests have played a huge part of that growth.
We have all heard of the popular social networks like MySpace, Facebook, Twitter, Ning, etc. But there are a lot of networks out there that cater to a more specific market, no matter if you’re into music, television, knitting, dating, marbles, or candles, there is a group for you. BookSprouts is the newly developed social site for book clubs. The site is a amongst a few competitors that claim to be a space for readers, but BookSprout is different in that the actual design is easy to navigate at the layout is welcoming to new users with little confusion. Every step for you is laid out so that users can get started immediately without getting lost in the site.
I had time to explore the site and came across the same problem the write of the TechCruncharticle did. Only two of the books I listed had actual groups connected to them. This was rather limiting since those books were not considered favorites of mine, so it left me little desire to join that discussion. While I won’t blame this entirely on BookSprout, this is a user generated community, unless someone starts a group for the book, I have little time to manage one on my own.
I like how the site is free of ads. Though one might question the ability of the site to sustain itself, other social sites like Ning are free of advertisements and function perfectly well without all the advertising. The ability to purchase what other users are reading straight from the site is nice with an easily accessible Amazon link, but might be too limiting considering that there might be other places offering the book cheaper. For that you might want to check out my post on Booksprice.
Here is a video that details what Booksprice offers and what they’ve done for their users. Pick a couple of books, sign-up, and enjoy!
Google Reader has for a long time been my RSS reader of choice. The design has been simple, easy to use, lots of customisation options, ability to group and more.
Last week Google released a new version of Google Reader and I thought I would take a little time and review it for everyone.
(old)
(new)
Key changes include collapsible navigation, updated look and feel, friends get promoted and more bundle feeds.
Friends get promoted
Shared items have grown up and gotten their own section in the navigation pane. You can collapse this entire section and use the title to see everything your friends have shared, or leave it open to track friends with shared items. (Don’t forget that you can add new friends in “Sharing settings“.)
More bundled feeds!
Previously Google has some default bundles that you could subscribe too, in a variety of areas. Previously this was very limited and there were only about 10 areas. Now they have added huge amounts of bundle feeds for pretty much every major niche. If you go to “Browse for stuff” then you can see bundles.
Collapsible Navigation
Each section of the navigation pane now has its own options menu and minimize/maximize controls. You can collapse each major section of navigation down to one line and focus on only the things you choose to use.
Updated look and feel
The look and feel has changed a lot in this new version of Google Reader. I personally would have liked it if there was an option to return to the old version or at least have a variety of versions. The new version is very neutral, with white and a very light blue being the main colours. However, I find post a lot harder to read in this new version. Recently Gmail received a variety of themes in which users could choose from, I really hope this isn’t too long in coming to Google Reader. Overall
Overall the changes to Google Reader were needed, except in the case of changing the colour scheme. I think the colour scheme changes are definitely a step backwards, but this can be changed when hopefully they release a themes range to choose from.
Just two days ago, www.feedheads.org was brought to my attention. There are plenty of RSS Reader sites out there, but Feedheads offers a different experience by not reinventing the wheel, but rather attaching itself to an already popular social site, Facebook.
At first glance Feedheads is nothing fancy. It almost reminded me of a Craigslist-like site which little to know aesthetics and a focus on information. Personally I don’t care what a site looks like as long as it’s informative and easy to find what I need, the bells and whistles are just icing. So don’t turn away from Feedheads until you’ve given it a try.
To log into the service you need a Facebook account, and you must allow Facebook to provide access to the site, but once you’ve gotten through the set-up you’re logged right into full access for Feedheads.
I admit at first glance I saw no need to really delve into it since there was no social aspect, but attaching to Facebook makes it very different from other RSS sites. From within the site you can introduce your contacts to stories, have them vote on their favorites and even have them join your networks. You’re given the opportunity to view the stories by three categories, “New”, “Top in 24 Hrs.”, and “7 Days”. A separate link will provide you with the days most popular tags, which is useful for a quick at-a-glance of the days topics.
If you’re a heavy Facebook user and you’re looking for new ways to make that your one stop shop for friends, news, and other information, give Feedheads a try. If you’re stuck on looks then perhaps looking elsewhere would be prudent, Feedheads is definitely for the purist.
This is a simple loophole that is now out in the open. Thanks to JohnChow and Techcrunch for letting everyone know about it. Im not even going to try it out now, cause im sure it will be fixed within 24 hours by Feedburner.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_b.png?x-id=955515e0-fc8c-4641-82b7-1caa9cda3967)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=df5b159a-7203-4fbf-9ba7-c4486b7aee6d)
