Forbes Blog/Advertising Network Is Taking Shape

Steven Finch — Thu, 15 May 2008 10:59:34 +0000

Here at Crenk we have been a part of the Forbes Business and Finance Blog Network from the very beginning. Crenk has reported about this blog network a couple of time when announcing the addition of Nick Ricci and also the initial launch of the network.

At the very beginning some journalists were discussing the possibilities of Forbes paying CPM rates of anywhere between $10 – $20. Initially I thought these CPM rates were very optimistic and now I can report that this hasnt been the case here on Crenk. CPM rates has been a bit lower, but overall I think the network is definitely moving in the right direction. The advertisers that are currently involved are of a very high standard and im sure this will only grow.

I would also like to hear confirmation about whether the network blogs will have any of their content syndicated across the Forbes network of sites. There has been a lot of rumours about this and it would be great for some smaller blogs to actually get their voices heard for a change.

Pubmatic Lets Everyone Know What They Should Expect From Ad Sales

Steven Finch — Wed, 14 May 2008 09:42:07 +0000

Today Om Malik has talked about CPM advertising rates and how Pubmatic have release their own analysis of over 1 billion ad impression from over 3,000 publishers.

eCPMs for large Web sites (more than 100 million page views per month) dropped dramatically by 52% from 38 cents in March to 18 cents in April 2008.
Medium Web sites (1 million to 100 million page views per month) were nearly flat, with monetization dropping from 34 cents in March to 33 cents in April.
Small Web sites managed to improve their monetization, increasing from $1.17 in March to $1.29 in April.

“The overall trends you pick up from report are not that surprising. For instance, the improved monetization of small websites because they have more focused content presents more targeted advertising opportunity. Again no surprise that Social Networking led the plunge with monetization dropping 47% from 37 cents in March to 19 cents in April, below January lows of 22 cents. Too much damn inventory. You can get the full report here.” Om Malik.

After launching Adphilia we have noticed that a lot of smaller publisher are getting very high CPM rates, thus this price index seems to be in order. However, I find it quite interesting to hear that these smaller publishers think that as they grow their CPM rates will remain the same, when this doesnt really seem to be the case. Therefore, hopefully from these findings most smaller publishers will realise as their sites grow their CPMs will drop.

Crenk » rates

Forbes Blog/Advertising Network Is Taking Shape

Pubmatic Lets Everyone Know What They Should Expect From Ad Sales