It has been reported this morning that Tivo and Quantcast have partnered. This is a very interesting partnership that is aimed to help Tivo sell more advertising on their service. Tivo will combine real time stats on TV viewing along with the users activity on the web which provides advertisers with a much rounded and needed statistics package. This will also prove or rather help publishers get an idea what amount of the audience sticks to the traditional TV viewership and how much of it has been taken away by the online streaming video.
This is a great step forward for Quantcast who seem to be receiving a lot more praise and partners of late. I’m seeing Quantcast gaining a lot more quantified publishers on the net and it is great to see more sites actually being open about their stats and audience.
Not too long ago the guys over at Killerstartups launched a new service called Dataopedia. Dataopedia is a basic solution that allows users to type in any url and find quickly key metrics from various sources.
Metrics that are measured include Google PR, Alexa Numbers, Compete and Quantcast analysis, Social media breakdowns, Twitter news, Technorati links, Friendfeed and url registration information. Currently, Dataopedia pulls in all this information from various partners including Crunchbase, Compete, Digg, Getsatisfaction and more.
There’s also something interesting buried at the bottom of the site profiles: an ability to comment on the site using Disqus. While that’s not likely to have the reach of a Google Search Wiki, it provides yet another way to gather details about the site and its reputation.
Dataopedia does a great job of pulling all the key quantitative and qualitative site measures required in todays world of web 2.0. There is still a lot of improvements that can be made with the user interface, but over it is probably already leading in this specific market, even thought market is very small.
